Field Marketing Manager
Job in
Reading, Berkshire, RG1, England, UK
Listed on 2026-08-15
Listing for:
Randstad
Full Time
position Listed on 2026-08-15
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Strategy, Marketing Management, Marketing Communications
Job Description & How to Apply Below
Rate:
Up to £44.00 per hour
Contract Length: 6-Month Initial Contract (Possible Extensions)
Position OverviewA leading global enterprise cloud and software solutions provider is seeking a results-oriented, enthusiastic, and creative Field Marketing Manager to join their UK & Ireland Marketing team. This is a dynamic, multi-faceted role leading the front line of field engagement activities in the region.
The ideal candidate possesses a passion for driving business impact, is commercially minded, and brings a proven track record as a strong business partner to Sales and Business Development teams across the full marketing mix.
Key Responsibilities Campaign Planning and Execution- Work within the UK & Ireland Field Marketing team to plan and execute comprehensive marketing campaigns using the full marketing mix to drive brand awareness, generate new business leads, and accelerate sales pipeline movement.
- Support outbound campaign execution through clear messaging, touch-plan design, and sales activation/enablement support.
- Collaborate closely with regional and global Campaign, Digital, Event, Partner Marketing, and PR teams to maintain a cohesive regional marketing calendar.
- Review and analyze regional campaign performance across all channels alongside marketing management, delivering actionable insights and implementing optimization strategies to meet pipeline targets.
- Forecast and monitor lead and pipeline generation against targets, collaborating with the broader marketing organization to drive performance beyond expectations.
- Supply key sales leadership with regular campaign execution metrics, reporting, and ROI performance.
- Build strong, collaborative relationships with sales leadership and key stakeholders to ensure marketing initiatives directly align with regional sales priorities.
- Work alongside Business Development and Sales teams to incorporate regional Go-To-Market (GTM) segmentation and key sales plays into campaign planning and execution.
- Create and present campaign briefings, supplying sales representatives with the tools, context, and follow-up support needed for campaign success.
- Gather direct feedback from Sales and Business Development teams to continually refine and optimize future marketing activities.
- Direct third-party vendors and publishers to maximize audience reach and drive overall campaign effectiveness.
- Experience:
Minimum 5 years of proven experience delivering multi-channel marketing campaigns and events within a B2B Software, SaaS, or Cloud Technology environment. - Education:
A formal qualification in Marketing, Business, or a related discipline is preferred. - Communication:
Exceptional written and verbal communication skills in business-level English. - Project Management:
Strong organizational abilities, acute attention to detail, and a track record of meeting strict deadlines. - Cross-Functional Collaboration:
Proven ability to navigate complex matrix organizations and collaborate effectively across diverse teams, geographies, and cultures.
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