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Marketing Senior Manager

Job in Reading, Berkshire, RG1, England, UK
Listing for: Pepsico
Full Time position
Listed on 2026-09-05
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Product Marketing, Marketing Management, Brand Ambassadors & Brand Management
Job Description & How to Apply Below
Overview

Join us at Pepsi Co – where you can Dare for Better At Pepsi Co, we’re reimagining how people connect with food — creating brands that are not only loved, but truly relevant in today’s evolving food culture. From everyday moments to new consumption occasions, we’re shaping the future through innovation, creativity and deep consumer understanding.

This is an opportunity to play a pivotal role in that journey — transforming how our brands show up beyond traditional categories and unlocking new growth through insight-led innovation.

You’ll be part of a business where your ideas matter, where you’ll work at pace with passionate teams, and where you’ll have the opportunity to make a tangible impact on iconic brands enjoyed by millions every day.

Lead the transformation of our brands beyond traditional packaged snacks into broader food and meal occasions by driving demand-led innovation.

This role brings together consumer insight, brand strategy, and commercialisation to unlock growth opportunities across Ready-to-Eat, Ready-to-Cook and Away-from-Home channels — ensuring our brands remain relevant, distinctive and connected to evolving consumer needs.

Responsibilities

Identify consumer demand moments and unmet needs across meal occasions (in-home and out-of-home)
Translate insights into clear strategic platforms for brand growth and expansion

Define opportunities across Ready-to-Eat, Ready-to-Cook and Away-from-Home with a clear right-to-win for our brands

Build future-facing, consumer-led brand extensions and sub-brand architecture

Partner with cross-functional teams to develop and commercialise winning product solutions

Ensure all innovation is scalable, commercially viable and aligned to consumer needs

Lead the development of integrated, 360 communication strategies, adapting global assets for the UK market

Ensure consistent, compelling brand messaging aligned to strategy

Lead Away-from-Home strategy and activation, delivering engaging and impactful brand experiences

Develop an end-to-end playbook for consistent brand activation across channels and key events

Collaborate closely with sales teams to support execution and external sell-in Establish clear success metrics and track performance, providing insights and recommendations to optimise impact

Qualifications

Significant experience in consumer strategy, brand innovation, or marketing within FMCG or food & beverage

Proven ability to lead cross-functional teams and deliver consumer-led innovation at scale

Strong understanding of consumer insight, brand development and commercial delivery

Experience working with Away-from-Home channels or brand activations is advantageous

Strategic mindset with strong storytelling and influencing skills

Passion for food, culture and driving brand relevance through innovation

Why Join Us? We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes.

Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.

Job Summary Req : # of Openings: 1

Job Function:
Marketing Relocation:
No
Position Requirements
10+ Years work experience
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