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Job Description & How to Apply Below
Are you passionate about how brands show up online? This is an exciting opportunity to join a market-leading FMCG business, taking ownership of how a portfolio of household brands perform across the digital shelf.
As Senior Digital Shelf Specialist, you’ll play a key role in driving visibility, engagement, and conversion across major retailer websites - from optimising product content to managing syndication and analysing performance. Working closely with cross-functional teams across Europe, you’ll lead projects that directly influence online sales growth and brand impact.
The Role- Manage and optimise the company’s digital shelf programme and syndication networks.
- Develop and execute best-in-class content optimisation strategies aligned to brand identity.
- Collaborate with agency partners to enhance PDPs and maximise ROI on content investments.
- Scale reviews and assets through platforms like Brandbank, Bazaar Voice, and Salsify.
- Monitor and report on key metrics using Profitero and other performance tools.
- Identify insights and recommend strategies to improve online visibility and conversion.
- Enable and upskill marketing teams to get the most from their digital shelf presence.
- Continuously improve processes and tools to streamline content creation workflows.
- 4+ years’ experience in digital shelf or content management, ideally within FMCG or consumer goods.
- Strong understanding of PDP performance drivers – search rank, SEO, conversion rate, mobile optimisation, etc.
- Hands‑on experience managing Amazon or other major retailer platforms.
- Confident working with content syndication tools (e.g. Brandbank, Bazaar Voice, Salsify).
- Excellent project management, analytical and stakeholder management skills.
- Comfortable working cross-functionally with UK and European teams.
- Seniority level:
Mid‑Senior level - Employment type:
Full‑time - Job function:
Marketing, Project Management, and Advertising - Industries:
Personal Care Product Manufacturing, Retail Health and Personal Care Products, Retail Pharmacies
Position Requirements
10+ Years
work experience
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