Technical Marketing Manager - Electronic Technology
Technical Marketing Manager - Electronics Technology
An exciting opportunity has arisen for an experienced Technical Marketing Manager to join a growing technology business operating within the electronics and manufacturing sector.
This role is ideal for a marketing professional with experience working within an electrical, electronic or mechanical manufacturing environment, who can take ownership of product marketing, digital content and product data while supporting the wider product lifecycle.
The successful candidate will work closely with internal technical, engineering and commercial teams to ensure products are accurately presented across digital channels, while developing marketing campaigns and supporting exhibitions and new product introduction activities.
Key Responsibilities of this Technical Marketing Manager job:- Own and manage product data, ensuring information is accurate, consistent and up to date across all relevant platforms and channels.
- Take ownership of website content, ensuring products, technical information, datasheets and supporting content are clearly presented and maintained.
- Develop and manage digital marketing activity to increase brand awareness, customer engagement and lead generation.
- Plan and deliver targeted marketing campaigns across relevant digital and traditional channels.
- Manage and coordinate exhibitions, trade shows and industry events, working with internal teams to maximise their impact.
- Develop and maintain product literature, datasheets, presentations and other technical marketing materials.
- Proven marketing experience within an electrical, electronic or mechanical manufacturing / technology business (essential).
- Strong understanding of technical products and the ability to work with engineering and product teams.
- Experience managing website content, product data and digital marketing activity.
- Experience developing and delivering marketing campaigns across multiple channels.
- Experience supporting or managing exhibitions, trade shows and industry events.
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