Employment:
Full time, remote or hybrid, depending on location, with some travel required. This role is open to candidates based in England and across Europe who are fluent in English and have the legal right to work in their country of residence. Please note that we are unable to offer visa sponsorship for this role.
Role PurposeThe Head of Organic Marketing (Content and SEO) will define and lead the global organic marketing strategy for , bringing together SEO and content to increase search visibility, build market authority, attract qualified audiences and deliver measurable commercial growth. This role owns organic marketing performance and customer content across the full customer journey, from awareness and education through to product consideration, conversion, activation, product adoption and retention.
Its remit includes website content, the customer knowledge base, customer facing product documentation, guides, courses and educational content. The role is accountable for ensuring that is discoverable across traditional search engines, emerging AI powered discovery channels and other relevant organic platforms. It will also ensure customers can easily access accurate, useful and consistent information that helps them understand, activate and gain value from their products.
The role combines strategic leadership, deep SEO and content expertise, strong editorial judgement, commercial awareness and an excellent understanding of digital customer behaviour. The Head of Organic Marketing will bring together SEO and content activity across markets, brands, products and channels, establishing a clear global approach while allowing for appropriate local relevance.
Develop and deliver a global organic marketing strategy aligned with company growth priorities, brand positioning, product strategy and customer needs. Establish an integrated approach across technical SEO, on page SEO, authority building, content strategy, customer education and organic conversion. Translate commercial priorities into clear organic growth opportunities, content themes, campaigns, optimisation plans and measurable outcomes. Define the role of organic marketing across awareness, customer acquisition, product education, conversion, activation, product adoption, retention and customer advocacy.
Establish clear audience segments, search journeys, customer needs and messaging priorities. Create an effective balance between global consistency and local market relevance. Prioritise activity based on commercial opportunity, customer value, required effort and expected return.
Own the global SEO strategy and organic search performance across websites, products and priority markets. Establish clear priorities across technical SEO, keyword and topic strategy, on page optimisation, internal linking, authority building and organic conversion. Use search data, customer behaviour, competitor insight and market trends to identify opportunities to increase qualified organic traffic and commercial performance. Partner with Website, Technology and Product teams to identify and resolve technical issues affecting crawlability, indexation, site structure, speed, customer experience and search performance.
Define SEO requirements for website development, migrations, product launches and other significant digital changes. Ensure organic search considerations are embedded at the appropriate stage of website, product and campaign planning. Develop a clear approach to authority building, including relevant partnerships, digital public relations, expert contributions and credible external coverage. Monitor changes in search algorithms, customer search behaviour and AI AI powered discovery, adapting the strategy accordingly.
Protect organic performance during website changes, brand consolidation, acquisitions and migrations.
Develop distinctive, useful and credible content that strengthens 's position as a trusted expert in hosting, domains, websites, security and online growth. Build an editorial approach that makes technical subjects accessible, practical and relevant to customers. Identify opportunities for original research, expert commentary, customer insight, thought leadership and industry analysis. Ensure content demonstrates genuine expertise and answers customer needs, rather than being created solely to target search volume.
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