Marketing Manager - NICORETTE Digital & innovation, Northern Europe

Kenvueは現在、以下求人を募集しております。

私たちKenvueは、日々のケアが持つ驚くべき力を信じています。100年以上の伝統と科学に根ざし、Neutrogena®, Aveeno®, Tylenol®, Listerine®, Johnson’s® and BAND-AID®など、皆様が既にご存じでご愛用いただいているアイコニックなブランドを提供しています。科学は私たちの情熱であり、ケアは私たちの才能です。

私たちのグローバルチームは、インサイトとイノベーションに情熱を注ぎ、最高の製品をお客様にお届けすることに全力を注ぐ、多様で優秀な22,000人以上の社員で構成されています。専門知識と共感力を備えたKenvuerであることは、毎日何百万人もの人々の生活に影響を与える力を持つことを意味します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちとあなた自身の未来を、共に切り開いていきましょう。

Squad Director Smoking Cessation Northern Europe

Europe/Middle East/Africa, United Kingdom, Reading, Berkshire

ハイブリッド

• Drive growth of the Nicorette brand across the UK.
• Full accountability for delivering the full P&L in the year and sharing targets, shaping the UK 3 year operating plan; inputting into innovation, digital and ecommerce strategy and deploying the strategy driven by the NICORETTE Global Task force.
• You will work closely with the Global Task Force Team and will be a key advis or on local innovation, digital and ecommerce needs and sharing local insights, actively influencing the global strategy, toolkits and communication assets.
• You will lead and execute the local digital strategy, working closely with the Global Taskforce on our website, app and behavioural science solutions.
• You will be the Brand Lead for the UK E-Commerce Channel and will be responsible for leading the E-Commerce Channel Strategy for Nicorette including Media, Portfolio, Content and Customer Partnership s.
• Lead local innovation business-case sizing, consolidating opportunities across markets to provide a Northern Europe view.
• You are responsible for scoping local white space opportunities.
• You will support commercial partners on the local Portfolio strategy.
• You will partner and execute Healthy Lives Mission & Sustainability initiatives.
• You will be responsible for working closely w ith cross-functional teams to drive excellence in execution for Nicorette in UK (including integrated business planning, media and data-driven marketing, digital shelf, revenue growth management and joint business planning with customers).
• Collaborate with local Commercial, Medical Affairs, Regulatory, Supply Chains, and Finance teams to address challenges, drive opportunities and build differentiated plans to unlock category growth with ecommerce and white space retail partners.
• Use analytical skills to shape and size commercial and innovation opportunities.
• Develop and coach a direct team of two; driving energy, engagement and business impact.

• Preferably experienced at the Marketing Manager (PG30) level, with a strong track record of performance & exceptional leadership & influence skills
• Degree level education or equivalent experience and brand management experience in an FMCG environment.
• You will have E-Commerce Experience & knowledge of E-Commerce/ Retail media
• People management experience essential, responsible for coaching and developing teams.
• You will have experience developing, adapting, and activating content and communication plans, including media strategy and deployment, data-driven marketing, and a deep understanding of customer, retailer requirements.
• Strong commercial and financial acumen, including P&L development.

• Strong interpersonal and people management skills, a collaborative style, able to work with multiple stakeholders simultaneously and influence both upwards and downwards.
• Can do positive attitude, with the ability to influence and work in a collaborative way and identify creative solutions to challenges.
• Proactive and results driven, creates a sense of urgency for direct reports & team members to meet objectives. Enjoys bringing new…