Channel & Field Marketing Specialist

Job
-0471

Job Description

Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.

We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.

The Channel & Field Marketing Specialist will support the planning, coordination and delivery of marketing activities across the UK&I business, working closely with partners, distributors, Sales and Marketing teams.

As a through-channel business, the role will play a key part in supporting partner marketing initiatives, events, MDF programs and day-to-day marketing operations, helping ensure activities are delivered efficiently and effectively.

This role offers an excellent opportunity to develop experience across channel marketing, partner engagement, event management and campaign delivery, while building knowledge of the cybersecurity market and Barracuda's solutions, programs and sales plays.

• Support the planning, coordination and execution of UK&I marketing activities and campaigns.
• Work closely with the UK&I Marketing Manager and wider Barracuda team to deliver marketing programmes to a high standard.
• Support the distribution and management of marketing assets, content and campaign materials.

• Support the delivery of partner and distributor marketing activities and campaigns.
• Act as a day-to-day point of contact for partner marketing enquiries, escalating where appropriate.
• Support partner onboarding by introducing MDF programmes, processes and available marketing resources.
• Build strong working relationships with partners and internal stakeholders.
• Support MDF programme administration, including approvals, proof of execution (POE) validation and reporting.

• Support the planning, coordination and delivery of the UK&I events programme.
• Manage event logistics including registrations, attendee communications, merchandise, venue requirements and event materials.
• Maintain event plans, trackers and documentation.
• Support lead management and post-event follow-up processes.
• Work with internal stakeholders, partners and suppliers to ensure successful event execution.

• Develop knowledge of Barracuda solutions, sales plays, campaigns and marketing programmes to support partner marketing activities.
• Stay informed on market trends, customer challenges and available marketing resources.

• Support budget tracking and marketing administration across UK&I programmes.
• Maintain accurate marketing records, trackers and programme documentation.
• Assist with campaign, event, MDF and partner performance reporting, including the collection of partner activity updates and ROI data.

• Experience in marketing, events or a related commercial role.
• Experience in B2B technology, cybersecurity or channel marketing.
• Strong organisational and project management skills with excellent attention to detail.
• Ability to manage multiple projects and priorities simultaneously.
• Confident communicator with strong…