Castrol Agency relationships & Capability Manager

Job Family Group:
Marketing Group

Job Description:

This is a Castrol requisition and the successful candidate will become part of the Castrol ring-fence ahead of the Castrol divestment later in 2026. From the point of the divestment, you will be employed fully by Castrol and no longer be a bp employee. About the Role As the Agency Relationships & Capability Manager within the Global Marketing organisation, you will play a pivotal role in driving consistency across Castrol's global agency model, media strategy execution, and marketing capability agenda.

You will lead key creative and media agency partnerships, ensuring global standards, procedures, and ways of working are effectively embedded across global, regional, and local marketing teams. By optimising agency relationships, governance, and operating models, you will help deliver high-quality, customer-centric content and media activities that support business growth and marketing effectiveness. In addition, you will be responsible for defining and implementing a global Marketing Capability Framework, creating learning pathways and capability-building programmes that equip marketers with the knowledge, skills, behaviours, and tools required to excel in a rapidly evolving marketing landscape.

This is a critical marketing leadership role with a strong focus on relationship management, agency governance, capability development, and marketing transformation. Reporting to the Head of Masterbrand, Adjacencies & Sponsorship, you will work closely with global, regional, and country marketing teams, as well as external agency and capability partners. What You Will Deliver / Be Accountable For Agency & Media Leadership Act as the central strategic lead for Castrol's global creative and media ecosystem, serving as the primary day-to-day contact between the WPP Centre of Excellence and Castrol marketing teams.

Drive the agreed agency transformation agenda, improving the effectiveness, efficiency, and quality of creative and media delivery while enabling integrated ways of working across strategy, creative, production, and activation. Handle and strengthen key agency relationships, ensuring alignment with business objectives and marketing priorities. Be an escalation point for market-related agency issues, providing guidance and resolution where required. Increase visibility and consistency across local market media activities and facilitate the sharing of standards and findings globally.

Observe offshore and global operating centre resources to ensure high-quality campaign activation, optimisation, reporting, and continuous improvement. Serve as the media subject matter authority for global Brand & Communications activities, providing leadership and guidance on media investment strategies that drive measurable business outcomes. Collaborate closely with Marketing Effectiveness teams and market partners to demonstrate media performance and business impact. Lead regular media audits in partnership with external consulting agencies, finding opportunities to optimise investment, governance, and performance.

Champion brand safety and advertising compliance, working with agencies, consultants, and industry partners to proactively handle risk. Stay ahead of emerging media trends, technologies, and innovations, finding opportunities for piloting and scaling new approaches across the organisation. Marketing Capability & Learning Define and lead Castrol's global Marketing Capability Strategy, establishing a clear framework for marketing excellence. Develop and implement a strategic capability engine that accelerates growth, modernises marketing practices, and establishes consistent global standards.

Design capability pathways and learning journeys…