Mandarin speaking Paid Media Manager wm

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The Skills You 'llNeed:Mandarin,Google Ads,Bing Ads,emergingAIAds,B2

Ce Commerce

Your New Salary :upto £45k,dependingonexperience

Office based

Perm

Start:ASAP

Paid Media Strategy &Management

• Ownandmanagepaidmediastrategyacross Google Adsandotherrelevantplatforms (BingAdsandemergingAIAds) todrivetraffic,conversions,andrevenuegrowthfortheD2
  
  Cwebsite.
• Plan,optimise,andscalecampaignsacross
  
  Search,Shopping,Performance Max,Demand Gen,andremarketingcampaigns.
• Workcloselywithexternalpaidmediaagenciestodevelopstrategy,overseecampaignexecution,ensurebestpracticeimplementation,anddrivecontinuousperformanceimprovement.
• Continuouslytestaudiences,creatives,bidding strategies,landing pages,andcampaignstructurestoimproveefficiencyandmaximiseROAS.
• Manageandallocatepaidmediabudgetseffectivelytoachievecommercialtargetsandgrowthobjectives.
• Monitorindustrytrends,platform updates,competitor activity,anddevelopmentsinAIadvertisingtoidentifynewopportunitiesandmaintainacompetitiveadvantage.

• CollaboratecloselywithSEOandContenttoalignpaidandorganicstrategies,keyword insights,seasonal campaigns,andlandingpageoptimisation.
• Work alongside Paid Socialtosupportintegratedcampaignplanning ,audience targeting,messaging alignment,andoverallacquisitionstrategy.
• Sharepaidsearchinsights,audience trends,andperformancedatatosupportwidercontentandsearchmarketinginitiatives.
• Supportanintegrated,multi-channelacquisitionstrategythatimprovesoveralldigitalmarketingefficiencyandcustomergrowth.

• Track,analyse,andreportregularlyoncampaignperformance,providingactionableinsightsandrecommendationstostakeholders.
• Usedataandanalyticstoidentifygrowthopportunities,optimisechannelmix,andimprovecampaigneffectiveness.
• MonitorkeyKPIsincludingrevenue,ROAS,CPA,conversionrateandcustomeracquisitionperformance.

• Solid experience directly managing Google Ads campaigns, either in-house or agency-side, ideally within B2C eCommerce.
• Strong hands-on experience with Google Ads, including Search, Shopping, Performance Max and Demand Gen campaigns.
• Experience managing and collaborating with external agencies to deliver performance against commercial targets.
• Good understanding of paid social platforms such as Meta Ads and how paid search and paid social work together within a wider acquisition strategy.
• Good understanding of SEO and how paid and organic search strategies work together.
• Strong analytical and problem-solving skills with a commercial mindset.
• Excellent stakeholder management, communication, and organisational skills.
• Proactive, collaborative, and comfortable working in a fast-paced, performance-driven environment.
• Interest in AI/LLM marketing and emerging digital advertising trends is highly desirable.

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