Head of Content

About the Role

We are looking for an experienced and creative Head of Content to lead the development and delivery of content across a private care home group.

This is a hands-on role responsible for shaping how we communicate across our website, social media, video, print and wider marketing channels. You will work closely with care home teams, residents, families and senior stakeholders to capture authentic stories that showcase our people, our homes and the quality of care we provide.

The role will combine content strategy with practical content creation, including site visits, interviews, photography, video, social media, website content and marketing collateral.

Location: Hybrid, with travel across care home locations

What You Will Be Doing

• Develop and manage the overall content strategy and content calendar across digital, social, video and print channels.
• Regularly visit care homes to identify stories, capture content and interview residents, families, Home Managers and colleagues.
• Create engaging website content, blogs, care home profiles, case studies and family-focused information.
• Plan and produce social media content across platforms including Facebook, Instagram, Linked In and You Tube.
• Create and edit short-form video, interviews, home tours and other multimedia content.