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Reference:
OCT
Expiry date: 17:00, Tue, 10th Nov 2026
Location:
Reading
Benefits:
Competitive holiday, excellent career pathways and fantastic onsite facilities
Are you an experienced B2B marketer who understands how to reach business decision-makers, generate qualified leads and help sales teams convert opportunities into customers?
Role: Marketing Business Partner - B2B
Location: Hybrid, with flexibility to be based at any of our campuses in Berkshire, Oxfordshire, or Surrey. Travel to other sites will be required.
Contract: Full time, permanent (37 hours per week)
Salary: £42,152-£47,933
You will join our Marketing Business Partner team, where each partner takes responsibility for a distinct audience or portfolio. Your focus will be B2B: understanding employers’ needs and turning them into targeted marketing strategies that generate demand, build relationships and support commercial growth.
Working closely with sales, business development and programme delivery colleagues, you will shape how we position and promote our employer-facing offer. You will identify priority sectors and decision-makers, develop clear value propositions and deliver campaigns that move business prospects from initial interest through to meaningful sales conversations.
Owning the marketing plans for your portfolio, combining strategic thinking with practical campaign delivery. Our specialist Digital Marketing, Brand and Design, PR and Communications, and Events colleagues will support you in bringing those plans to life.
This role offers an experienced B2B marketer the opportunity to apply their commercial expertise to education and skills, helping employers develop their workforce while growing Activate Learning’s business.
What you’ll be doing- Develop and deliver B2B marketing plans aligned with employer needs, sales priorities and commercial growth targets.
- Work with sales and business development colleagues to agree target markets, define qualified leads and coordinate campaigns, lead nurturing and follow-up.
- Understand business buying decisions, including the needs of different stakeholders, purchasing processes and longer sales cycles.
- Develop compelling product positioning and messaging that explain the business benefits of our education and training offer.
- Deliver targeted B2B campaigns across appropriate channels, including email, digital advertising, content, webinars and employer events.
- Create effective campaign briefs, working with specialist marketing colleagues to produce content and materials that support lead generation and sales conversations.
- Use market research, customer feedback and competitor insight to identify opportunities and inform product development.
- Monitor campaign performance, lead quality, pipeline contribution and return on marketing investment, using the findings to improve results.
- Manage marketing budgets, projects, agencies and suppliers for your portfolio.
You will bring proven B2B marketing experience and a clear understanding of how marketing supports business development and sales. You will be comfortable discussing customer needs, lead quality and commercial performance, as well as campaign activity.
The ability to translate complex offers into clear business propositions and tailor marketing approaches to different sectors and decision-makers is important. Strong stakeholder relationships are essential, with the ability to act as a trusted marketing partner, constructively challenge assumptions and bring colleagues together around shared priorities.
Applications are welcome from B2B marketers across all sectors. Experience in education is desirable, while proven…
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