Digital Communications and Insights Officer

Location :

Home

Role Status :

Closing Date :

The Armed Forces Covenant Fund Trust is recruiting a part-time Digital Communications and Insights Officer on a 9 month fixed-term contract.

The Armed Forces Covenant Fund Trust is a grant making charity which supports the Armed Forces Covenant by funding projects which address specific priorities. To find out more about our work please visit our website

PURPOSE OF

THE ROLE:

Effective use and management of our digital communications infrastructure to share the impact of our grant-making, support our applicants and grant holders and strengthen relationships with stakeholders.

The post holder will be a skilled and organised digital communications professional who takes ownership of our website, digital audiences and communications insights. This role will help us make better use of comms data, improve the user experience of our digital channels and ensure our communications are accessible, engaging and evidence-led.

The successful candidate will lead on website management and development, communications analytics, newsletter audience management and digital content, helping us better understand and reach the people and organisations we serve.
* To note that this role will be line managed by Director of Strategy initially.

This role will be based at the postholders home, with some limited travel and a requirement to work collaboratively using suitable technology.

MAIN DUTIES:

WEBSITE OWNERSHIP AND DEVELOPMENT Act as day-to-day owner of the Trust website

Maintain, update and improve website content, structure and navigation

Work with colleagues and external suppliers on website improvements and development projects

Ensure content remains accurate, relevant and up to date Monitor website performance and identify opportunities to improve usability, engagement and conversion

Support implementation of SEO best practice.

AUDIENCE AND CRM MANAGEMENT Manage communications audiences and subscriber databases

Lead administration of newsletter subscriber systems and audience segmentation

Develop and improve audience journeys and user engagement approaches

Support the development of new audience channels and platforms, including potential future use of Substack or similar tools

Ensure compliance with GDPR, data protection and communications consent requirements.

COMMUNICATIONS INSIGHTS AND ANALYTICS Be the Trust's lead for communications data and insight

Develop dashboards and regular reporting on website, newsletter and digital communications performance, working closely with our social media lead Analyse audience behaviour and engagement trends

Provide recommendations to improve communications reach, effectiveness and user experiencESupport colleagues to use communications data in planning and decision-making CONTENT CREATION AND DIGITAL PUBLISHING Create, edit and publish content for the website, newsletters and digital channels

Ensure content reflects the diversity of the armed forces community and is accessible to a wide range of audiences

Support the development of multimedia content, including stories, blogs, case studies and digital content, video, photography and graphics ACCESSIBILITY AND USER EXPERIENCE Champion accessibility across digital communications

Ensure digital content meets accessibility standards and follows best practice

Use user insight and analytics to improve digital experiences

Support inclusive communications that reflect the diversity of the armed forces community GENERAL RESPONSIBILITIES Contribute to wider communications activity as required

Work collaboratively with colleagues across the Trust Uphold the Trust's values and commitment to equality, diversity and inclusion

Undertake any other duties reasonably required by the Director of Strategy or Head of Communications

PERSON SPECIFICATION:

ESSENTIAL EXPERIENCE of managing and developing websites using the Elementor and Wordpress content management systems

Experience of using website and digital analytics tools to measure performance and generate insights, such as GA4, Search Console and Mailchimp

Experience of creating and editing digital content for a range of audiences

Experience of managing subscriber databases, CRM systems or email marketing platforms

Experience of using data and evidence to inform communications decisions

Experience of working within brand and accessibility guidelines.

KNOWLEDGE AND SKILLS Strong understanding of website user experience and accessibility…