Digital Planning Director

Agency: PHd Job Function:
Account Management and Growth Job Subfunction:
Account Management

Job Description:

The Digital Planning Director will be responsible for 1-2 markets’ digital planning. You will join client briefing sessions, work closely with the strategist and local planners, and develop outstanding, innovative responses to briefs. You will then brief activation teams, who will develop the tactical media plans (i.e. the Excel version) and see the plans come to life! You will also be central to the conversation with the local and regional clients, supporting their ambitions and learning agenda to maximise ad effectiveness through testing, innovation and best practice.

The ideal candidate will have prior, hands‑on knowledge of biddable campaign execution and be a creative thinker, ready to apply that knowledge to strategic client challenges. You will also enjoy working with clients and bringing the latest and greatest digital thinking to the client’s brand campaigns. As well as working on local market campaigns, you’ll sit within the regional digital hub supporting the EMEA digital centre of excellence to develop best practice across the region.

Develop a thorough understanding of the target audience based on the client brief and their behaviours in media. Working alongside the local Strategy Director, use PHD’s Omni Studio planning tool to allocate budgets based on reach, efficiency and role for comms. Set the tactical direction for biddable channels, with specific ideas on how to activate, so the specialists have a clear brief to deliver against.

Develop and review the tactical media plans with the activation specialists and/or local markets to ensure high quality, innovative response that is in line with the brief. Managing the creation of integrated digital media plans based off a sound technical understanding of the digital eco‑system and available platforms. Understanding partner(s) technology capability/functionality. Helping identify new Programmatic partners & Social platforms for your client.

Maintain consistently high standards within the team for data accuracy & reporting. Stakeholder & Vendor Management. Use strong interpersonal skills and influence to effectively manage and drive forward projects with multiple internal and external stakeholders. Utilise strong client management skills, across all levels of seniority, to build trust and evolve the biddable solutions put to the client. Own and cultivate relationships with media and data suppliers to develop new solutions for the client.

Be an expert on regional media client needs, specificities and requirements and ensure vendors can deliver on those. Spot opportunities to expand the scope of digital channels and incorporate new and innovative formats and solutions. Create compelling presentation materials that get the plan signed off first time, a research project signed off, or further trust with the client when closing the loop with a Post Campaign Analysis report.

Elevate Biddable Performance & Optimisation. Translate broad marketing objectives into digital KPIs. Work with clients and partners on suitable testing frameworks that will answer questions that drive their business forwards. Work with Digital Activation specialists on optimisation recommendations, reporting and insight generation – all with the client’s ultimate business goals in mind. Participate in and contribute to Post Campaign Analyses and QBRs.

Raise the bar of knowledge across biddable channels internally and externally, delivering educational sessions, contributing to thought leadership pieces and information sharing as required. Provide Digital Leadership including status updates on Programmatic & Social deliverables…