Customer Lifecycle Manager

• Own CRM strategy and campaign execution across email, SMS, push notifications, direct mail, and other owned channels
• Build automated customer journeys using marketing technology platforms and journey orchestration tools
• Lead the development of always-on and event-driven CRM programmes
• Continuously optimise contact strategies to improve effectiveness, engagement, and customer experience
• Develop and own the end-to-end lifecycle marketing strategy across all key customer journeys
• Design customer contact strategies that deliver the right message, through the right channel, at the right time
• Map and optimise customer journeys from acquisition through onboarding, engagement, product adoption, retention, and advocacy
• Identify moments that matter across the customer lifecycle and develop targeted interventions to improve outcomes
• Partner with Data and Analytics teams to develop customer models, propensity scoring, behavioural segments, and audience strategies
• Build business cases and deliver plans for new lifecycle initiatives that increase customer lifetime value and long-term relationship depth

And... we are a bank so risk is a part of everything we do. We love people who take responsibility, do the right thing for customers, colleagues and Metrou
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Bank and have the courage to call out any concerns.

• Extensive experience in CRM, lifecycle and/or retention marketing,
• Proven success developing and executing lifecycle strategies that deepen relationships and drive retention
• Designing and delivering testing and optimisation programmes
• Strong commercial mindset with a focus on customer lifetime value and business growth
• In-depth understanding of banking customer journeys and lifecycle levers that drive primacy and retention
• Strong understanding of marketing automation, data segmentation and real-time trigger journeys
• Understanding of data-driven personalisation, eligibility models and segmentation frameworks
• Awareness of data privacy, permissions management and governance best practices
• Excellent stakeholder management and influencing skills

• We will make sure that you are well-rewarded by providing you with a competitive salary, discretionary annual bonus, and a wide range of benefits, including generous holiday allowance, attractive pension scheme, healthcare, life assurance, and a number of colleague discounts!
• We will give you the training to ensure you succeed in your role and plenty of internal opportunities to progress your career (aroundu
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