Strategy Lead

We’re looking for a hands‑on B2B marketing strategist who turns audience understanding into clear propositions, compelling messages and connected marketing plans.

You’ll research how business buyers think and make decisions, develop value propositions and messaging frameworks, write creative briefs, and plan content and communications across paid, owned and earned channels. Buyer journey and experience mapping will help you connect this work around audience needs.

This is a midweight role within our EMEA Journey Strategy team, reporting to the Senior Strategy Director. You’ll take ownership of strategy projects and create the strategic work yourself, collaborating closely with creative, content, media and client teams.

You’ll need practical B2B marketing strategy experience, with examples of your own contribution to audience insights, proposition and message development, brief writing, and content or communications planning. Experience with complex technology brands would be particularly relevant.

Pretzl was formed in 2025 when five award‑winning B2B agencies — Agent3, Twogether, This Machine, Velocity Partners and Publitek — came together with a shared belief: B2B marketing needed a different approach.

Buyers had changed. Their journeys were becoming harder to predict, their decisions more complex. Helping brands connect with them called for a closer understanding of how they actually buy, and a more connected way of putting that understanding to work.

Today, we’re one business, bringing customer science, AI and creativity together across strategy, communications, experiences, media and technology. Journey Lab, our proprietary platform, combines data, AI and human insight to help us understand buying groups, explore their motivations and design more relevant customer experiences.

For our strategists, that means more evidence to interrogate, more perspectives to draw on and more ways to bring an idea to life. The ambition is straightforward: help clients build preference and turn better buyer understanding into measurable business growth.

• Uncover the insight that shapes the strategy. Interrogate the brief and our clients’ businesses, drawing on audience research, SME interviews, competitor analysis, market and cultural insight, platform data and Journey Lab. Connect the evidence, challenge assumptions and identify the opportunities that should guide strategic direction.
• Lead buyer journey and experience mapping. Use research, Journey Lab and client collaboration to map how buying groups make decisions: who is involved, what they need, feel and encounter, and where progress stalls. Translate those insights into experience maps that define how the brand should respond across touchpoints, guiding creative, content, channels and activation.
• Develop value propositions and messaging. Define why a brand, product or solution matters to its audience and what makes it different. Turn that into clear value propositions and messaging frameworks, with relevant benefits and credible proof points for different buying group roles.
• Be a strategic partner to the creative team. Write and deliver inspiring creative briefs, bring audience insight into idea development and work alongside creatives to explore, challenge and sharpen concepts. Stay involved from the first conversation through to execution, helping distinctive ideas express the proposition and connect across the customer journey.
• Plan experiences with a clear purpose. Audit existing content assets and experiences, identify gaps and develop content themes, editorial plans and recommendations for formats, channels and sequencing around audience needs and journey stages.
• Connect channels around the buyer. Develop…