Organic & AI Search Manager

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83

North and serve over 10,000 software sellers in 245 territories globally.

The way people find information is changing. Search now includes AI-generated answers, large language model (LLM) citations, and zero-click journeys. People often get an answer without visiting a website, so how a brand is understood and cited matters as much as where its pages rank.

We’re looking for an Organic & AI Search Manager to help Paddle show up well in those answers. You’ll shape how Paddle is understood, cited, and recommended by both people and machines. Ranking pages is part of that. Being cited and recommended is the rest. You’ll work across organic strategy, AI discoverability, and content, partnering closely with our Brand, product marketing (PMM), and Growth teams so the content we create is easy to find, trust, and surface in AI-generated answers.

Reporting to the Head of Web, you’ll connect the people who create content with the changing landscape of organic and AI-powered discovery. You’ll turn insight into strategy, and strategy into decisions.

You’ll also help move the work forward. You’ll help shape new content, and you’ll steer business‑as‑usual (BAU) updates, refreshes, and improvements that strengthen organic visibility, AI discoverability, and performance. Where it helps, you’ll draft first versions for review, using AI to speed that up. This is a broad role for someone who can move between spotting opportunities, making recommendations, and moving the work forward.

• Own Paddle’s organic and AI discoverability strategy, from brand awareness to category-level consideration, so we’re visible wherever our audience looks for answers

• Audit our presence across traditional search, AI-generated responses, and LLM citation patterns, then build and maintain a prioritized roadmap based on the gaps

• Turn organic and AI visibility data into clear content decisions for Brand, PMM, and Growth

• Work with Creative, Social, and PR within Brand to structure, frame, and distribute content so search engines and LLMs can find and use it

• Work with PMM to align messaging, terminology, and the topics we want Paddle to be known for, so we’re represented consistently wherever people look

• Steer BAU content updates and refreshes, drafting first versions for review with the help of AI, and bring SEO and AEO input to new content

• Define and track the metrics that show real discoverability (AI citation share, share of voice in LLM outputs, and organic visibility trends), and use them to create accountability across content functions

• Link organic and AI visibility to commercial goals, and influence pipeline through the content and topics we prioritise

• Have a strong foundation in search engine optimisation (SEO), across technical, on-page, and off-page work, and are building expertise in AI and LLM discoverability, answer engine optimisation (AEO), or generative engine optimisation (GEO)

• Understand how LLMs surface, cite, and recommend content, and have an informed view on how brands can influence that

• Have experience working cross-functionally with content, brand, or product marketing teams, and have shaped and influenced how they work

• Can steer content updates and produce a first draft for review, using AI to help

• Are comfortable…