HCP Senior Brand Manager, Nicorette - FTC

Position: HCP Senior Brand Manager, Nicorette - 12 Month FTC

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Role reports to:

Health Care Professional Engagement Lead, Northern Europe

場所:

Europe/Middle East/Africa, United Kingdom, Reading, Berkshire

勤務地:

ハイブリッド

あなたがすることHCP Senior Brand Manager, Nicorette Northern EuropeROLE PURPOSE

Define and deliver the Healthcare Professional growth strategy for Nicorette across Northern Europe, strengthening professional recommendation and advocacy and improving the role HCPs play in supporting successful quit attempts.

Translate scientific evidence, HCP insight and healthcare-system understanding into integrated, measurable engagement strategies that influence professional behavior and contribute to sustainable brand and category growth.

The Role

As HCP Senior Brand Manager, Nicorette, you will lead the development and execution of the HCP strategy across Northern Europe.

Operating at the intersection of healthcare professional marketing, smoking cessation, behavioral science, and commercial strategy, you will determine how Nicorette engages priority healthcare professionals and develop programs that build knowledge, confidence, recommendation, and advocacy.

You will connect HCP marketing, professional education, pharmacy, field force, omnichannel engagement, and healthcare pathways, ensuring that professional engagement is fully integrated into the overall Nicorette brand and commercial strategy.

You will lead and develop a team of two. You will also work closely with Medical Affairs, Consumer Marketing, Sales, Customer teams, Regulatory, Legal, Commercial Excellence, Global teams, and external agency partners to translate strategy into high-quality execution.

Key AccountabilitiesHCP Strategy & Business Leadership

• Own the Northern Europe HCP strategy and annual HCP brand plan for Nicorette, aligned with overall brand, category, and commercial objectives.
• Develop annual and longer-range strategies that strengthen professional recommendation, advocacy, and support for smoking cessation.
• Champion the voice of the healthcare professional within brand planning, using HCP insight to influence strategic priorities and investment decisions.
• Identify growth opportunities through analysis of HCP needs, professional practice, healthcare pathways, market dynamics, and competitive activity.
• Define the role priority HCP audiences can play in supporting smokers through their quit journey.
• Translate insight into clear strategic choices and compelling business cases for HCP investment.
• Ensure HCP strategy is fully integrated with consumer, customer and commercial plans.

HCP Segmentation, Behavior Change & Customer Journey

• Define priority HCP audiences, their needs and the behaviors required to drive improved smoking-cessation support and brand growth.
• Develop segmentation and targeting strategies that focus investment on the highest-value audiences and opportunities.
• Build customer journeys that move HCPs through awareness, understanding, confidence, recommendation, and advocacy.
• Identify barriers to professional action and develop targeted interventions to overcome them.
• Apply behavioral science and customer insight to the development of HCP propositions and engagement programs.
• Ensure engagement delivers genuine professional value and drives measurable behavior change.

Omnichannel HCP Engagement

• Develop integrated HCP…