Retail Sales Support

Join to apply for the Retail Sales Support role at Westcoast Limited
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At Westcoast, we take pride in distributing some of the most renowned global IT brands to resellers, retailers, and organizations across the UK and beyond. As an innovative and inclusive company, we thrive on teamwork and the diverse talents of our people. We invite you to turn your passion into a rewarding career with us!

To work within the retail division assisting the retail sales team in managing the existing customer base comprising of major retailers as directed. The role is office based but may include customer and manufacturer visits from time to time.

To proactively help manage nominated accounts and communicate with the relevant departments within Westcoast to ensure that we deliver the best possible customer proposition, thus ensuring customer retention and helping to deliver year on year sales growth whilst minimising operational costs.

• Work proactively with the respective Retail Account Manager / Retail Account Director and appropriate vendor and retailer personnel to optimise opportunities within the designated accounts
• Take responsibility for and manage in conjunction with relevant colleagues the efficient operation of all aspects of the respective retailer accounts:
• Identifying new opportunities
• Maximising the profitability of the account portfolio
• Monitoring and analysis of weekly stock and sales
• Product set up and maintenance
• Analysing retailer intake plans and forecast planning
• Help manage efficiently and effectively the retailer’s forecasting process and to ensure that all relevant colleagues are involved as necessary with regard to respective retailer intake plans
• Monitoring and control of all promotional activity
• Effective handling of retailer debit notes
• Understanding and help in the managing of the returns process
• Price file maintenance
• Help manage the product and promotion set up process in line with the relevant internal and retailer teams
• Coordination and communication with manufacturer personnel
• Regular review of retailer online / offline execution
• Management of dispatch planning (expected vs actual)
• Communicate with retailer personnel as required to understand and document relevant information that facilitates the on‑going business development and enhancement of our relationships
• Proactively seek for new ways to improve the on‑going trading relationship within the account portfolio
• Manage and co‑ordinate the set‑up of new products and promotions whilst ensuring the smooth transition month on month of ongoing established product ranges.
• Management of ad hoc activities relevant to the role as required.

• Excellent communicator to all levels
• Self‑motivated/ability to work unsupervised
• Organised
• Knowledge of supply chain processes
• PC/systems literate – Excel / Outlook / Word
• Experience of working within an FMCG business / industry is preferred. Ideally within the IT and consumer electronics channels
• Success in delivering results against clear objectives
• Target driven
• Team player
• Excellent attention to detail
• Ability to adapt to changing situations

• Growth Opportunities:
  We offer training and development opportunities to help you reach your full potential. Whether it’s funded apprenticeships, work‑based studies, or professional qualifications, we’ve got you covered.
• Generous Benefits Package:
  Enjoy 25 days of holiday, employee referral bonuses, perks and discounts. (Theale only – New fully equipped gym available 24/7).
• Wellbeing Support:
  Access to Westcoast Wellbeing services including mental health counselling, virtual GP services, physiotherapy, life insurance, eye care schemes, and more.
• Community & Connection:
  Our teams enjoy social and charitable events throughout the year, fostering a strong sense of belonging.

If you’re ready to join a company that values its people and rewards success, click apply to start the quick application process (5‑6 mins).

Please note:

Due to the high volume of applications, we may not be able to provide individual feedback for every candidate. If you don’t hear from us within 14 working days, we’ve moved forward with other applicants for this role, but we encourage you to explore future opportunities with us.