Sales Development Representative
Job Description & How to Apply Below
Brand Nudge is a leading B2B SaaS business delivering powerful retail market intelligence data to the FMCG and CPG industries. Our platform helps global brands such as Birdseye, Reckitt and innocent gain real-time visibility into pricing, promotions, and digital shelf performance, driving smarter commercial decisions and competitive advantage.
We’re a fast-growing, insight-driven tech company where innovation, data, and customer success come together to deliver measurable impact.
The Opportunity
We are seeking a highly motivated Sales Development Representative (SDR) to join our expanding commercial team.
As an SDR at Brand Nudge, you’ll play a pivotal role in driving new business pipeline through targeted lead generation and outreach to decision-makers within the FMCG and CPG industries. You’ll work closely with the Head of Sales and New Business team to identify opportunities for our Price & Promotion Tracking and Digital Shelf Analytics solutions.
Key Responsibilities
* Generate qualified leads through outbound calling, email outreach, and Linked In engagement.
* Utilise automated multi-touch sequences to effectively nurture prospects.
* Craft compelling, personalised messaging to engage senior stakeholders.
* Confidently articulate Brand Nudge’s value proposition and handle objections effectively.
* Maintain accurate lead and activity data within CRM systems (Hubspot experience ideal but not essential).
* Achieve and exceed KPIs on outbound activity, pipeline generation, and downstream lead conversion.
* Collaborate with marketing and sales colleagues to refine outreach strategies and messaging.
About You
You are energetic, curious, and target-driven - a natural communicator with a passion for technology, data, and business growth. You thrive in a fast-paced environment and enjoy turning prospects into opportunities through insight-led engagement.
Requirements:
* Proven experience (1+ Years) and success in outbound calling and lead generation (B2B SAAS environment preferred).
* Previous experience in SaaS or Data & Analytics sales advantageous.
* Strong Academic Background
* Excellent written and verbal communication skills.
* Strong organisational skills and attention to detail.
* High resilience, intellectual curiosity, and a hunger to achieve results.
* Achieve high outbound call & outreach volumes each day while maintaining the highest quality of interaction.
* KPI-driven mindset with a consistent record of meeting or exceeding targets.
* Confident using CRM and sales engagement tools.
Why Join Brand Nudge?
* Join a rapidly expanding SaaS company working with some of the world’s biggest brands.
* Excellent opportunities for progression within New Business - Build your sales career with Brand Nudge.
* Collaborative, results-focused culture with support from experienced sales leaders.
* Competitive base salary with commission structure.
* Flexible working – potential for home-based or hybrid from our Reading HQ.
* Chance to grow your career in tech, data, and B2B sales.
Ready to accelerate your sales career?
Apply today to join Brand Nudge and help global brands make smarter, data-driven retail decisions
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