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Demand Generation Specialist

Job in Reading, Berkshire, RG1, England, UK
Listing for: Mastek
Full Time position
Listed on 2026-02-16
Job specializations:
  • Sales
    Sales Development Rep/SDR
Salary/Wage Range or Industry Benchmark: 60000 - 80000 GBP Yearly GBP 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Location: Aligned to Reading-based Sales Leadership (UK)

Experience: 8–12 years

Model: Dedicated Inside Sales function (leveraging offshore capability where applicable)

Role Overview

We are seeking an experienced Inside Sales / Demand Generation professional to support UK sales leadership, aligned to the Reading region. This role will focus on building a structured and scalable inside sales engine by repurposing offshore capability into a dedicated, performance‑driven demand generation function.

The successful candidate will play a critical role in pipeline creation, lead qualification, and opportunity acceleration across targeted accounts.

Key Responsibilities
  • Build and execute targeted demand generation campaigns aligned with UK sales priorities
  • Generate qualified leads and book meetings for field sales teams
  • Drive outbound prospecting (calls, email, Linked In, digital campaigns)
  • Develop account‑based outreach strategies for strategic accounts
  • Qualify inbound and outbound leads using structured qualification frameworks
  • Collaborate closely with Reading‑based sales leadership to align on priorities and targets
  • Maintain CRM hygiene, track KPIs, and report on pipeline contribution
  • Support marketing initiatives including webinars, events, and campaigns
  • Continuously optimize outreach messaging and conversion performance
Required Experience
  • 8–12 years of experience in Inside Sales, Demand Generation, or Business Development (B2B)
  • Strong experience supporting UK enterprise sales teams
  • Proven track record of generating qualified pipeline
  • Experience in IT services, technology, consulting, or digital solutions preferred
  • Familiarity with CRM and sales engagement tools (e.g., Salesforce, Hub Spot, Salesloft, Outreach, etc.)
  • Strong communication and stakeholder management skills
Success Metrics
  • Number of meetings booked for sales leadership
  • Lead‑to‑opportunity conversion rate
  • Campaign performance metrics
  • Contribution to overall revenue targets
Preferred Attributes
  • Experience working in a hybrid onshore–offshore sales support model
  • Strong understanding of UK market dynamics
  • Analytical, process‑driven, and performance‑focused mindset
  • Ability to operate independently while aligning closely with leadership
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