Senior Manager, Channel Sales - EMEA Education

Senior Manager, Channel Sales – EMEA Education is a senior leadership role responsible for defining and executing Adobe’s Education sales and growth strategy across the EMEA region.

• Own and execute the EMEA Education sales and channel strategy, aligned with global and regional priorities
• Translate strategy into clear regional plans, targets, and measurable outcomes
• Continuously refine the regional approach based on market feedback, performance data, and emerging opportunities

• Lead, coach, and develop a high‑performing team of Channel Account Managers across EMEA
• Set clear goals, performance expectations, and accountability frameworks
• Foster a growth mindset culture within a matrix organisation
• Inspire the team to challenge the status quo and think beyond traditional sales motions

• Own executive relationships with key education partners and institutions, including C‑suite engagement
• Drive joint business planning, partner prioritisation, and long‑term strategic growth alongside our Regional Channel Sales leads
• Optimise the partner ecosystem through onboarding, enablement and capability development
• Align partners to drive not just transactions, but long‑term adoption and value creation

• Deliver sustained ARR growth, with a strong focus on net new business and renewals, notably against Adobe’s new Education offerings
• Drive activation, repeat usage, and measurable adoption across education customers
• Build and maintain a high-quality, predictable pipeline across the region
• Drive disciplined pipeline management, forecasting, and performance reporting
• Identify and remove friction in onboarding and adoption to improve long‑term retention

• Orchestrate virtual teams across EMEA including Sales, Marketing, GTM, Enablement, Product, and Specialists
• Align cross‑functional teams around clear education growth outcomes (activation, adoption, retention)
• Leverage MDF and marketing investments to deliver strong ROI
• Operate effectively in a complex matrix environment, influencing without authority

• Build scalable, locally relevant initiatives that position education as a long‑term growth engine
• Develop repeatable models that drive both acquisition and sustained usage
• Balance strategic, top‑down engagement (ministries, institutions, partners) with grassroots adoption (educators, departments, communities)
• Contribute to shaping the future of Adobe’s education strategy across EMEA

• Proven track record in Education sales or channel leadership with consistent over achievement of targets
• Experience building or scaling a market, vertical, or segment with measurable impact
• Strong understanding of growth levers including activation, adoption, retention, and expansion
• Experience leading teams in a multi‑country, matrixed organisation
• Strong executive presence with the ability to engage and influence C‑suite stakeholders
• Deep understanding of subscription and cloud‑based business models
• Comfortable working without a rigid playbook and navigating ambiguity
• Exceptional communication and relationship‑building skills
• Growth mindset with curiosity, adaptability, and a drive to build and evolve
• Customer‑first approach with a passion for the education sector

• 5+ years of experience in Education sales, preferably in a Channel environment
• Prior people‑management experience required
• Fluent in English (additional EMEA languages are a plus)

• Sustained ARR growth across EMEA Education
• Migration to Adobe’s ‘flagship’ Education products from existing offerings
• High‑quality, predictable pipeline and forecast accuracy
• Strong renewal rates and increased product adoption and active usage
• Measurable improvements in activation, retention, and customer engagement
• Improvement in partner capability and ecosystem performance
• High engagement and performance of the regional sales team

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.