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B2B SaaS Sales Executive

Job in Reading, Berkshire, RG1, England, UK
Listing for: Favouritetable
Full Time position
Listed on 2026-07-23
Job specializations:
  • Sales
    B2B Sales, Sales Development Rep/SDR, SaaS Sales, Sales Representative
Salary/Wage Range or Industry Benchmark: 40000 - 70000 GBP Yearly GBP 40000.00 70000.00 YEAR
Job Description & How to Apply Below

About the Role

As a B2B SaaS Sales Executive, you'll be responsible for generating new business opportunities by identifying prospective restaurant customers, engaging with decision-makers and converting them into paying clients.

Your primary focus will be outbound sales through telephone prospecting, supported by email, Linked In and online demonstrations where appropriate.

You'll become an expert in our platform, confidently explaining how Favouritetable can help restaurants increase bookings, improve operational efficiency and enhance the guest experience.

Key Responsibilities
  • Identify and qualify new sales opportunities within our target market.
  • Generate new business through outbound cold calling.
  • Build and maintain a healthy sales pipeline within the CRM system.
  • Book and conduct online product demonstrations where appropriate.
  • Manage sales opportunities from initial contact through to closing.
  • Achieve and exceed agreed KPIs, including:
  • Revenue targets
  • Calls made
  • Conversion rates
  • New customers won
  • Identify opportunities to upsell additional products and services.
  • Record all sales activities accurately within the CRM.
  • Provide weekly pipeline updates and monthly sales forecasts.
  • Build long-term relationships with customers through professional account management.
About You

We're looking for attitude, ambition and determination more than years of experience.

You’ll thrive if you enjoy speaking with people, overcoming objections and achieving measurable results.

The ideal candidate will have:

  • A confident and professional telephone manner.
  • Excellent communication and interpersonal skills.
  • Strong persuasion and negotiation abilities.
  • The ability to identify customer needs and present tailored solutions.
  • Excellent organisational and time management skills.
  • Strong attention to detail and disciplined pipeline management.
  • Confidence in recognising buying signals and closing opportunities.
  • A genuine passion for technology and SaaS products.
  • A positive attitude with a desire to learn and improve.
  • Confidence and enthusiasm when speaking with restaurant owners and managers.
Experience

Previous sales experience is beneficial but not essential. If you have the right attitude, determination and willingness to learn, we’ll provide full product and sales training.

Experience in any of the following would be an advantage:

  • Outbound telephone sales
  • SaaS or software sales
  • Hospitality or restaurant technology
  • CRM systems (such as Hub Spot, Pipedrive or Salesforce)
  • Managing opportunities from first contact through to closing
What We Offer
  • Competitive basic salary
  • Uncapped commission structure
  • Ongoing sales and product training
  • Career progression opportunities within a growing technology business
  • Friendly and supportive team environment
  • Business phone and tools provided
  • Contribution towards business expenses
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