New Business Senior Manager - Thames Valley

Ideas | People | Trust We're BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today's changing world. We work with the companies that are Britain's economic engine - ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them. We'll broaden your horizons Our Sales and Marketing team is being reshaped to directly support BDO's growth ambitions.

We're building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You'll join a team big enough to offer diverse roles and opportunities, big priorities and commercial challenges, yet personal enough to ensure you're supported and empowered from day one. Here, we think beyond activity. You'll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business.

Working closely with internal clients, you'll deepen your understanding of our sectors and add value in your role From strategic storytelling to capability building and smarter ways of working, you'll grow your skills while working with people who care about doing the right thing and doing it well. We'll help you succeed Leading organisations trust us because of the quality of our advice.

That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships. You'll be someone who is both comfortable working pro-actively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO's partners to help businesses effectively. You'll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.

Role purpose The Senior New Business Manager is deployed into a defined area of the business and leads new business generation activity aligned to growth and market priorities, including the firm's Target and Priority Client programmes. The position will cover Thames Valley . The role is accountable for delivering qualified meetings and building early-stage relationships with target organisations and individuals, using buyer-led, issue-based approaches and solution-oriented positioning, aligned to our sales methodology.

The role also takes sales-qualified leads (SQLs) generated through marketing campaigns and progresses them with discipline-ensuring timely follow-up, clear next steps, and accurate campaign attribution in CRM. In addition, the role supports capability uplift by coaching junior New Business colleagues and helping build confidence of junior fee earners through structured “take to market” activity, reinforcing consistent habits and continuous improvement.

The role uses available tools and automation to improve consistency, efficiency and traceability, and helps increase awareness of those tools within the deployed area. Key responsibilities Execute targeting and outreach activity against agreed priority lists, ensuring quality and consistency. Tailor outreach and conversation approaches using buyer needs, issue-led context and propositions. Generate and convert conversations into qualified meetings and early-stage relationships.

Accept and progress sales-qualified leads (SQLs) from campaigns with clear follow-up discipline (speed-to-lead, next step agreed, progression tracked). Deliver clean handoffs to Partners/Account teams using the agreed minimum pack, acceptance criteria and follow-through expectations. Coach New Business Managers/juniors on outreach excellence, qualification discipline, handoff quality and CRM discipline. Contribute to team learning sessions and onboarding. You will be someone with Strong experience in new business development, lead generation or outbound sales in a complex B2B environment (professional services beneficial).

Confident engaging stakeholders and generating meetings through credible,…