Area Sales Manager

Reference #:1721213-JB9

Location(s)
Reading, South East, London Salary:450000 - 500000

Sector(s)
Food service Type:

Permanent Posted On:17/06/2026

Contact:

Jake Birch

Area Sales Manger – Coffee Sales
Location – West London, Reading, Milton Keynes, Berkshire, Buckinghamshire, Surrey
Package - 45,000
-50,000 + Bonus
Benefits – Uncapped Annual Bonus, Private Health Care, Company Car. 25 days Holiday Plus Bank Holidays, Laptop, Phone.
The Company
We are a leading coffee equipment and consumables wholesaler for the hospitality industry.
Established as a leading provider of coffee equipment and consumables for the hospitality industry and with a strong reputation across the UK and wider Europe.
Our equipment and consumable range is varied and can be found in many established across the Ho Re Ca  sector.
Due to a highly successful 2025, we are looking to add to our commercial team with this national account manager role.

The Role
You'll be part of our dynamic hospitality division, nurturing relationships with Ho Re Ca  partners.

Your role involves driving sales volume in our Ho Re Ca  end user accounts as well as new business. You'll introduce new products and support projects for end-user clients. Our account base includes coffee shops, education, hotels, leading restaurants, and health care providers. Your goal is to increase revenue by expanding listings and introducing new lines.

The Person
We are seeking to speak to candidates with a passion for Coffee and Food service, combined with experience in sales to the sector

• Candidates with a background in Coffee and Coffee Equipment will be of strong interest

• Candidates must have experience of working for a coffee selling to the Ho Re Ca  Sector

• Candidates must enjoy travel, have strong IT skills and have a relationship led approach to distribution management.

Your Consultant Jake Birch Tel:
Email: j