Area Sales Manager -Shropshire, Powys, Ceredigion, Carmarthenshire, Pembrokeshire

Job Title:

Area Sales Manager
Department:
Salesforce

Location:

Shropshire (Not TF Codes) Powys, Cerdigion, Carmarthenshire, Pembrokeshire.

At Makita, we are committed to leading the way in the power tools industry by delivering innovative, high-quality products that help our customers get the job done. As part of our ongoing growth and expansion, we are looking for a proactive and results-driven Area Sales Manager to join our team.

• A Brand You Can Trust: Join a global leader in high-performance power tools and outdoor equipment.
• Career Development: We believe in developing our people. With Makita, you’ll have access to ongoing training, career growth opportunities, and support to help you reach your full potential.
• Work-Life Balance: We offer competitive salaries, benefits, and the opportunity to work with a team that values collaboration and flexibility.
• Be Part of the Team: Our culture is innovation, and a commitment to excellence – everything we do is driven by our commitment to our customers and products.

As a Area Sales Manager at Makita, you will be the driving force behind sales growth across your designated region. You’ll own your territory — building and nurturing relationships with stockists, and distributors while consistently delivering against volume and value targets.

This is a field-based role that puts you at the heart of Makita’s commercial operation. You’ll represent one of the world’s most respected power tool brands, combining product expertise with a consultative sales approach to grow market share and strengthen customer loyalty.

• Sell the full range of Makita products across your designated territory, targeting both existing accounts and new business opportunities with users, stockists, and distributors.
• Plan and execute your journey cycle proactively — submitting weekly itineraries two weeks in advance and completing call reports on a live basis.
• Report weekly to your Regional Sales Manager on sales and training activities, and monthly on market trends, competitor activities, and distributor performance.
• Ensure smooth information flow between yourself, your Regional Sales Manager, and colleagues to maintain operational alignment.
• Identify training needs among distributor and stockist staff and flag these to your Regional Sales Manager.
• Actively develop distributor and end user capability — supporting staff effectiveness and ensuring dealer and contractor staff participate in factory service centre training.
• Liaise with technical and other internal departments to develop business opportunities and resolve customer issues promptly.
• Maintain a comprehensive demonstration kit and stay fully up to date on all Makita products, applications, and the competitive landscape.
• Promote Makita’s image through day-to-day activity and support trade events and exhibitions within your territory.
• Manage expenses responsibly, operating within agreed limits and in line with company policy at all times.

• Sales Track Record – Proven experience in a field or territory sales role, ideally within power tools, construction, or industrial products. Comfortable working to volume and value targets.
• Product Knowledge – Strong understanding of power tools and their applications, or the ability to develop this quickly. A passion for demonstrating and explaining technical products is essential.
• Relationship Builder – Skilled at developing lasting partnerships across a diverse customer base — from end users to national distributors — and maintaining harmonious working relationships at all levels.
• Self-Organised – Highly disciplined with journey planning, reporting, and time management. Able to prioritise customer…