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Sales & Event Coordinator

Job in Ponoka, Red Deer, Alberta, Canada
Listing for: Calnash Ag Event Centre
Full Time position
Listed on 2026-08-31
Job specializations:
  • Entertainment & Gaming
    Customer Service Rep
  • Sales
Salary/Wage Range or Industry Benchmark: 42000 - 66000 CAD Yearly CAD 42000.00 66000.00 YEAR
Job Description & How to Apply Below
Location: Ponoka

About Us

Calnash Ag Event Centre is a premier event facility hosting agricultural events, trade shows, corporate functions, community gatherings, entertainment events, and special occasions. We are seeking an energetic, customer-focused, and results-driven Sales & Event Coordinator to join our team and play a key role in growing our business and delivering exceptional event experiences.

Position Overview

The Sales & Event Coordinator is a client-facing, revenue-focused role responsible for identifying, securing, planning, selling, and coordinating events at the Calnash Ag Event Centre. This individual serves as the primary point of contact from the initial inquiry through event completion, ensuring a seamless customer experience while driving facility bookings, revenue growth, and profitability.

Key Responsibilities Sales & Business Development
  • Proactively generate leads, build relationships, and secure new event opportunities.
  • Develop and maintain relationships with event organizers, sponsors, vendors, and community partners.
  • Prepare proposals, quotations, and presentations for prospective clients.
  • Negotiate event agreements and service offerings.
  • Maintain an active sales pipeline and track booking performance.
  • Meet established booking, revenue, and profitability targets.
Event Planning & Coordination
  • Manage event bookings, contracts, and event details from start to finish.
  • Coordinate event logistics including scheduling, layouts, services, and special requirements.
  • Review billing details with clients prior to events.
  • Ensure accurate communication and execution of event plans.
Client Experience
  • Provide exceptional customer service throughout the event lifecycle.
  • Act as the primary contact for clients, vendors, and guests.
  • Address client concerns professionally and efficiently.
  • Ensure a high-quality event experience that encourages repeat business.
Team & Operations Coordination
  • Schedule and coordinate event staff based on operational requirements.
  • Oversee event setup, execution, and teardown activities.
  • Approve and submit employee timecards.
  • Communicate event requirements and timelines across departments.
Bar, Camping & Parking Operations
  • Coordinate bar service planning, staffing, inventory, and compliance.
  • Manage camping reservations and guest communications.
  • Coordinate parking plans to support guest experience and event success.
Safety & Compliance
  • Promote a safe environment for staff, guests, and facility users.
  • Ensure events comply with facility policies, regulations, and safety standards.
  • Communicate safety expectations clearly to clients and staff.
Qualifications
  • Experience in event coordination, sales, hospitality, venue management, or a related field.
  • Proven ability to generate sales and build client relationships.
  • Strong organizational and project management skills.
  • Excellent communication, negotiation, and customer service abilities.
  • Ability to manage multiple events and priorities simultaneously.
  • Proficiency with Microsoft Office software is considered an asset.
  • Knowledge of agricultural, community, corporate, or special event operations is an asset.
What We're Looking For
  • Self-motivated and results-oriented professional.
  • Strong problem-solving and decision-making abilities.
  • Ability to work flexible hours, including evenings and weekends as events require.
  • Passion for creating exceptional guest and client experiences.
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