Coordinator, Creative Services

Hockey Alberta is seeking a creative, detail-oriented designer to join our team.

The Coordinator, Creative Services is responsible for developing engaging visual content that strengthens and protects the Hockey Alberta brand across all platforms. This role supports marketing campaigns, events, elite hockey programs, partnerships, Alberta Hockey Hall of Fame, Hockey Alberta Foundation, merchandise, and organizational initiatives through high-quality graphic design and creative execution. Working as part of the Partnerships and Marketing team and through collaboration with internal departments, the successful candidate will bring ideas to life while ensuring every piece of creative reflects Hockey Alberta’s brand standards and visual identity.

Creative Services

• Create a consistent brand identity with logos, colour palettes, and typography.
• Design digital and print marketing materials for Hockey Alberta programs, events, championships and initiatives.
• Create graphics for social media, websites, email marketing, presentations and digital advertising.
• Design event collateral including signage, banners, credentials, way finding, backdrops, programs and promotional materials.
• Develop merchandise concepts and apparel graphics for internal initiatives and retail opportunities.
• Produce sponsor recognition materials and partnership activation assets.
• Prepare production‑ready artwork for printers, vendors and manufacturers.
• Adapt creative assets across multiple sizes, formats and platforms.
• Act as the primary responsible for creative services supporting all visual communications needs across the organization.

Marketing and Brand Management

• Brand development and marketing of the Hockey Alberta & Hockey Alberta Foundation primary marks, in addition to ensuring a consistent brand look, feel and voice in all assets.
• Increase brand recognition by creating a strong, consistent brand identity across all channels to raise awareness of Hockey Alberta’s programs, values, and events among a wider audience of players, parents, and fans.
• Boost engagement and loyalty by developing compelling digital content, social media campaigns, and fan experiences that grow a passionate community and keep participants and supporters connected to the organization.
• Work closely with all business units within Hockey Alberta to implement the marketing and promotional strategy of the business pertaining to brand identity.
• Ensure that the Hockey Alberta brand is enforced when used in all capacities internally and externally.
• Ensure that Hockey Alberta graphic standards guidelines are updated, circulated, utilized, and enforced in graphic design projects, internally and with external partners.
• Maintain organized creative files, templates and brand assets.

Hockey Alberta & Hockey Alberta Foundation Events

• Create promotional materials by way of designing posters, flyers, and digital graphics to advertise upcoming events and drive engagement.
• Provide on‑site visual representation by creating banners, signage, and displays that enhance the event atmosphere and reinforce the Hockey Alberta brand.
• Produce graphics during events for social media and future promotional use.
• Oversee brand management of events.
• Work closely with Marketing Coordinators and internal departments to understand project objectives and timelines.
• Participate in creative brainstorming and campaign development.
• Coordinate revisions and manage multiple projects simultaneously while meeting deadlines.
• Liaise with external creative agencies, printers and production vendors as required.

Photography & Visual Assets

• Source photography and visual elements for marketing initiatives.
• Perform basic photo editing and image optimization.

• 1-3+ years experience in Graphic Design, Visual Communications, Digital Media or a related field, or equivalent combination of education and experience.
• Experience with Adobe Creative Cloud, particularly Illustrator, Photoshop and InDesign.
• Strong understanding of layout, typography, colour theory and visual hierarchy.
• Ability to design for both digital and print production.
• Excellent attention to detail and commitment…