Marketing Coordinator

Ignite Your Potential at Westerner Park

Join Westerner Park, where exciting opportunities, meaningful experiences, and personal growth come together. As a community-focused organization, we take pride in creating memorable moments for our guests, clients, and community through the events we host and the experiences we deliver.

Westerner Park is seeking a Marketing Coordinator to join our Marketing and communications team. The Marketing Coordinator is responsible for creating engaging visual content, coordinating campaigns, and supporting the execution of Westerner Park’s marketing strategy. This role combines graphic design and digital media expertise with marketing coordination skills, including managing web and social media platforms, updating website content, supporting sponsorship fulfillment, and assisting with campaign planning and reporting.

We’re looking for someone who is organized, collaborative, and proactive, with a passion for creative digital storytelling and brand building. In this position, you’ll develop skills in content creation, digital platforms, campaign coordination, and analytics while gaining front-row access to some of Central Alberta’s leading events—making this role as dynamic and rewarding as it is unforgettable.

The Marketing Coordinator will be responsible for the following:

• Design and produce content and graphics for web, email, social media, print, and on-site signage, ensuring alignment with brand guidelines and event messaging.
• Manage and schedule digital signage around the park, ensuring timely, accurate, and visually engaging event and sponsor messaging.
• Collaborate with internal departments and event teams to develop marketing materials and visual assets.
• Help manage digital asset files, photo/video libraries, and version control for shared resources.

• Update and maintain website pages using content management systems (e.g., Word Press), applying user-friendly layout practices and basic HTML/CSS when needed.
• Conduct content audits and keyword research to support SEO best practices and improve website discoverability.
• Build and support email marketing campaigns using tools like Mailchimp or Constant Contact, including list segmentation and performance tracking.
• Assist with paid digital campaigns (e.g., Google Ads, Meta) by preparing creative assets and supporting campaign uploads and analytics.

• Assist with planning, writing, scheduling, and publishing content across social media platforms.
• Monitor engagement, track performance, and flag opportunities for improvement.

• Book, coordinate, and execute advertising campaigns across radio, newspaper, magazines, outdoor, and other community media outlets.
• Support sponsorship fulfillment by ensuring sponsor visibility through both digital and advertising channels.

• Contribute creative ideas and insights to the overall marketing strategy, helping shape campaigns that strengthen Westerner Park’s brand and community impact.
• Track performance metrics (web traffic, social engagement, email opens, signage impressions, campaign results) and contribute to monthly reporting dashboards.
• Participate in brainstorming sessions and stay informed on emerging trends in marketing, design, and media consumption.

Join the Westerner Park team and be part of a dynamic, community-focused organization where every event creates memorable experiences for our guests, clients, and community. As a Part-time team member, you will have the opportunity to work in an exciting event environment, gain valuable hospitality…