Director of Sales - Western

## Director of Sales - Western Canada Apply:
Alberta South Region:
Full time:
Posted 25 Days Ago:
2026-R114
** Build your Career at Cooper Equipment Rentals
** We are looking for customer-oriented, motivated individuals to join our professional team.
* Please note, to be considered for this position applicants should currently be residing in Canada and legally entitled to work.
*** Why Work with Us? Perks!
*** Competitive salary (base salary + bonus)
* Company vehicle + fuel card
* Excellent benefit package with premiums paid by the company
* RRSP Match
* Safety-minded organization
* Fun-loving work environment with strong social responsibility  
*
* Job Summary:

** As Sales Director – Western Canada, you will be responsible for developing and executing a regional sales strategy. Your strategic thinking, inspirational leadership, collaboration and adaptability will enable you to lead and support a diverse sales team while building strong, long-term customer relationships and leveraging market insights to maintain a competitive edge.
** What You’ll Be Doing*
*
* Duties and Responsibilities:

* ***‘Big Picture’ Planning:
*** Work closely with Sales Managers, Regional and District Managers, and other senior leaders throughout the company to develop and execute a regional sales strategy that aligns with the Company’s goals and objectives.
* Work closely across sales and operations to bridge gaps, strengthen collaboration, and continue building a strong sales culture. Partner with operations, service, fleet, and other key functions to align sales initiatives with company capabilities and customer needs.
*** Team Leadership:
*** Lead and support the team of Sales Managers, Account Managers, Rental Representatives and Inside Sales Representatives.
* Use a collaborative, inspirational style of leadership to mentor, coach, and motive the team to reach and exceed their targets.
* Oversee the recruitment, training, and professional development of sales staff.
* Promote a culture of safety, teamwork, and accountability across the sales organization.
* Customer Relationships:
Build strong, long-term relationships with key customers while developing strategies to create deeper "mesh". Customer retention is also a major responsibility for this role.
* Represent the company at industry events, trade shows, and networking functions.
*** Customer Relationships:
*** Build strong, long-term relationships with key customers while developing strategies to create deeper "mesh". Customer retention is also a major responsibility for this role.
* Represent the company at industry events, trade shows, and networking functions.
*** Performance & Market Focus:
*** Keep an eye on sales performance, track key numbers, and use market insights to guide decision making to achieve revenue, profitability, and market share targets.
* Identify new business opportunities and key accounts within the construction and industrial sectors.
* Analyze market trends, competitive landscape, and customer insights to inform sales strategies and pricing models.
* Establish performance metrics, track results, and provide regular reporting to senior leadership.
** What You’ll Bring to the Team*
* * Qualifications and Requirements:
* *** Education & Experience
**** Bachelor’s degree in business, Sales, Marketing, or a related field is preferred (or equivalent work experience). Post-graduate education (MBA or a related program) would be considered an asset but is not required.
* 10+ years of progressive B2B sales experience, including at least 5 years in a senior leadership role overseeing multi-level sales teams.
* Proven track record of developing and executing successful regional sales strategies that drive revenue growth, profitability, and market share.
* Industry experience…