Business Line Manager

DESCRIPTION

We are looking for a talented Business Line Manager to join our team specializing in Product Marketing for the EU Aftermarket
Department in Redditch, Worcestershire, United Kingdom
.

• Drive the long-term product line strategy, ensuring alignment between market opportunities, customer needs, and organizational goals.
• Lead the full product lifecycle, from concept and development to launch, growth, and end-of-life to maximize profitability and customer satisfaction.
• Develop and execute marketing plans, including positioning, pricing, and promotion strategies, to strengthen market presence and competitive differentiation.
• Translate complex market and customer insights into actionable business strategies that enhance value creation and growth potential.
• Collaborate cross-functionally with engineering, sales, operations, and legal teams to ensure seamless product introductions and lifecycle transitions.
• Strengthen the brand’s presence through effective communication strategies and by maintaining a consistent, customer-focused message.
• Optimize product performance by continuously monitoring market trends, competitive movements, and internal data to drive timely and informed decisions.
• Mentor and guide Associate Product Managers to foster professional growth, build team capability, and support succession planning.

• Strong business and market acumen with the ability to connect strategic objectives to operational execution.
• Proven decision-making and analytical skills to evaluate market data and identify value-driven opportunities.
• Excellent communication and collaboration abilities to influence across functions and global teams.
• A proactive, results-oriented mindset with a focus on driving measurable business impact and customer satisfaction.

• Bachelor’s degree (or equivalent) in Marketing, Business, Sales, Engineering, or a related field required.
• Intermediate-level experience in product management, marketing, or related business functions.
• Experience leading or participating in cross-functional project teams.
• Preferred: background in the automotive aftermarket, especially in commercial vehicles or service parts for complex OEM products.
• Familiarity with axle, driveline, steering, or suspension products is advantageous.