Product Development & Marketing Manager – Floorcare, Tools & Consumer Products

JOB TITLE: New Product Development & Marketing Manager

DEPARTMENT: Sales & Marketing

SUPERVISOR: VP, Sales & Marketing

THE COMPANY: Hangzhou Great Star Industrial, Ltd. is one of the largest manufacturers of hand tools in the world, specializing in R&D, and manufacturing high quality products for the DIY, professional and industrial channels. Our brands include Arrow Fastener Co., LLC, Goldblatt, Pony & Jorgensen, Shop – Vac, Ever Brite, Work Pro, Hangcha Group, as well as many others.

Shop-Vac USA LLC, located in Williamsport PA is proud to be part of a group of innovative manufacturing companies that also includes SK Tools and TESA Technologies. All three companies are headquartered together, operating as a unified team while maintaining distinct brand identities. A Shared Mission Across Three Brands Though each brand has its own heritage and area of expertise, we work together every day—sharing resources, knowledge, and talent.

New team members join a collaborative environment where contributions often span across all three companies. Whether you're on the production floor, in engineering, or part of the corporate team, your work has a direct impact on multiple industry-leading brands. Who We Are Shop-Vac – A global leader in wet/dry vacuum systems, trusted by professionals and homeowners for powerful, reliable cleanup solutions.

SK Tools – Manufacturing quality tools for the American technician. We’ve been innovating for American professionals since day one. TESA Technologies – A provider of advanced precision measuring instruments that stand for quality, reliability and longevity.

Shop-Vac USA, SK Professional Tools and TESA PMI are wholly owned subsidiary of Great Star Tools USA, whose other operating companies include Arrow Fastener Co., LLC & Prime-Line Products.

ABOUT THE POSITION: This position is responsible for leading and owning the complete New Product Development (NPD) process from concept through commercialization and launch. This role drives the execution of new product initiatives while ensuring adherence to company SOP’s, timelines, communication standards and stage-gate processes. The New Product Development Manager will be involved with marketing research to bring back product ideas as well as working with the designer/team to develop new categories and products.

• The ideal candidate is highly organized, execution-focused and capable of driving cross-functional accountability across engineering, sourcing, operations, sales, marketing, finance, quality and supply chain teams. Success in this role requires strong communication skills, urgency, business acumen and the ability to efficiently move products from ideation to market while delivering measurable results.

This position plays a critical role in improving speed-to-market, process efficiency and overall launch execution across the organization.

This position can be based out of our offices in Williamsport, PA or Redlands, CA and is eligible for relocation to Williamsport, PA.

• Drive communication, accountability and follow-up to ensure projects remain on track and milestones are achieved.
• Lead project meetings and provide clear updates on timing, risks, delays and action plans.
• Maintain project schedules, documentation, status reporting and launch readiness tracking.
• Conduct market research, competitive analysis and Voice of Customer (VOC) activities to identify project opportunities.
• Develop product specifications, positioning, cost targets and business cases for new products.
• Create and manage competitive benchmarking, comp shops and product comparisons.
• Work with domestic and international suppliers and factories to support development, sourcing, testing and launch readiness.
• Partner with strong…