GTM Program Manager; Prescription Lens

Job Description

Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption

• Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit.
• Create go-to-market (GTM) strategy to drive product adoption & engagement.
• Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goals.
• Manage prescription data & analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels.
• Serve as the subject matter expert on prescription wearer and channel needs and mindsets.
• Manage prescription product claims, content and pricing in B2C and B2B contexts and for wearers with and without insurance.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

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5+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields

• Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies
• Experience analyzing data, and translating to insights that support product development and go to market strategies
• Balance of creative and analytical thinking, putting forth best-in-class execution within a measurable and data-driven framework
• Experience leading implementation of complex product or service offerings
• Experience working with technical partners to translate between technical and consumer languages
• Experience collaborating with external Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often
• Interest and understanding of Virtual and Mixed reality
• MS/MBA degree