Interactive Partner, Technology Software Services

Interactive Partner, Technology Software Services

Job Description

TCS Interactive is Tata Consultancy Services’ award-winning full-service agency unit. We design, engineer & activate digital products and services for the growth and transformation of companies. Global brands use our end-to-end experience transformation services to increase promotion, conversion and retention through commerce, loyalty and self-services solutions underpinned by data and measurement.

We are looking for a “hands-on” TCS Interactive Partner to join our Customer Success team leading engagements in TSS (Technology Software Services). The Interactive Partner will work together with TCS Client partners focusing on interactive goals for named clients in TSS. While the Client Partner focuses on CIO as the key stakeholder, the Interactive Partner will focus on CMOs and their directs as the key stakeholders to sell, consult and deliver services.

The main KPI for a TCS Interactive partner is “customer success”, measured through revenue growth and service portfolio expansion. Other responsibilities include configuring and orchestrating the different interactive offerings to help the customer meet their business goals in named clients.

An ideal candidate will have consulting/advisory/strategy experience from either an innovative creative agency or a forward-thinking consultancy. You will be fluent in modern marketing and transformation. Ideally, you will understand how to translate brand into experience and be knowledgeable in two or more disciplines: digital design, direct digital/CRM marketing, customer experience strategy and marketing analytics. You must be comfortable leading a high-performance team and, if needed, immerse yourself in customer problems.

This role is focused on TSS, so we are seeking individuals with prior experience working with major technology companies, particularly those in cloud computing, software services, and the consumer technology sector. Candidates should demonstrate a strong understanding of the technology landscape and the unique needs of large-scale tech organizations.

• Client relationship management:
  Acting as the primary point of contact for clients, the IBP of account is responsible for maintaining and nurturing client relationships, understanding their needs, and ensuring client satisfaction. Advise CMOs, CDOs and Digital Interactive stakeholders in TCS client organizations on strategy encompassing customer experience, digital marketing, e-Commerce, and development of self-services.
• Help develop marketing and advertising strategies that align with the client's business objectives and target audience.
• Align with service leads across the organization to coordinate and own the narrative and outcomes for our customers.
• Work cross-functionally with the client’s marketing, engineering, and product teams to analyze marketing data, identify trends, implement optimizations, and define strategic initiatives.
• Act as the customer champion and push for excellence from everyone.
• Participate in Analyst briefings to support TCS Interactive market leadership ambitions.
• Own and champion programs, developing relationships with all stakeholders, and bring a systematic and technically valid approach to assignments. Oversee the entire project life cycle, from conception to execution and evaluation, ensuring that all aspects of the campaign run smoothly, on time, and within budget.
• Demonstrate a sound knowledge of consulting tools, practices, and techniques to enable precise analysis and presentation of work delivered.
• Work at a client site as required, this will vary.
• Lead the business development team to develop a sales pipeline and be measured by sales performance and revenue growth against a given target.
• Drive a One TCS mindset across multiple internal and external stakeholders.
• Create, own, and share knowledge on best practice, ways of working and delivery learning across peers internally.

• Experience in digital marketing, digital design and proposition development either in industry or in a leading consultancy firm or a creative agency that is focused on brand,…