Principal Creative Intelligence Manager

** Overview*
* We're building a Frontier Marketing organization that learns faster, activates smarter, and delivers measurable business outcomes 're seeking a Principal Creative Intelligence Manager to own a connected creative intelligence program across related campaigns, channels, and work streams within our System of Learning (SOL), turning performance insights into better creative and social marketing decisions.

This hands-on individual contributor establishes the program approach and workstream priorities within agreed marketing strategy. Partner across Creative, Social, Global Media, Data Science, and Analytics to navigate ambiguity and complex dependencies with autonomy. Influence senior stakeholders and negotiate competing priorities without formal authority or direct reports. Enterprise strategy, governance, and broader investment decisions remain with leadership.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

** Responsibilities*
* ** Social Media Analytics Expertise*
* Bring deep expertise in social media analytics to shape the learning agenda across related campaigns and organic, paid, and creator channels. Independently connect creative performance, audience behavior, social listening, and business outcomes to identify what works, why it works, and what should change. Partner with measurement specialists to refine analytical approaches, prioritize experiments, and strengthen shared learning practices. Influence senior stakeholders through clear, evidence-based recommendations that inform content strategy, channel priorities, and paid amplification opportunities.

** Own the connected System of Learning program*
* Own a connected SOL program across several related creative and social campaigns, channels, and work streams. Establish the program approach, priorities, operating processes, learning cadence, and documentation within agreed strategy. Navigate ambiguity and dependencies with autonomy, apply approved governance and data standards, and escalate decisions beyond the program's remit.

Partner with Global Media, Data Science, and Analytics to connect creative activations with campaign, audience, and performance data. Align requirements across related work streams, resolve integration dependencies with partner teams, and prioritize program needs using established enterprise data systems.

** Shape the program learning agenda and experimentation*
* Shape and prioritize the program learning agenda and tests with creative, social, and measurement partners. Connect hypotheses across campaigns and channels, balancing learning value, feasibility, and dependencies. Stay hands-on in creative coordination, analysis, and follow-up. Partner on measurement frameworks and test documentation, incorporate audience feedback and results into learning loops, and translate findings into actionable recommendations.

Use evidence to adjust near-term workstream priorities within agreed strategy and approved budgets. Negotiate competing program needs and recommend resource trade-offs with partners. Escalate broader investment decisions and commitments outside approved authority to leadership.

** Improve learning methods and drive partner adoption*
* Improve SOL methods, shared playbooks, best-practice libraries, and…