Sr Principal, LatAm Digital Sales

Nintendo of America Inc.

About Nintendo of America: From the launch of the Nintendo Entertainment System more than 30 years ago, Nintendo's mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo's iconic and cherished franchises including Mario, Donkey Kong, The Legend of Zelda, Metroid, Animal Crossing, Pikmin and Splatoon across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.

Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo's operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company's website at

As a part of the Lat Am Digital Sales team you will be responsible for selling advertising space on the business's e-commerce and/or affiliated web pages to merchants/companies. The right candidate will serve as a key point of contact between the client and the organization, understanding the marketing needs of clients and presenting the benefits and features of product offerings. You will recommend appropriate sizes and customized formats for digital advertising to meet client's needs that will help promote our products and services in the most effective way, prepare promotional plans, sales literature, media kits, and sales contracts.

• The individual will serve as a key driver of digital transformation, working closely with cross-functional teams to deliver innovative and strategic solutions to accelerate business growth.
• This role is responsible for driving the adoption of digital solutions and onboarding of consumers into our digital ecosystem in the region.
• As the subject matter expert, leads all digital growth initiatives across the region, including Nintendo eShops, pan-regional Nintendo brand stores, Nintendo Switch Online subscription services, as well as physical and digital point of sale activation cash and content.

• Drives business strategy and execution for Digital Sales across internal departments with teams such as IT, Finance, Legal, Sales Planning and Analysis, Publisher and Developer Relations, and eShop teams.
• Provides internal consultation, thought‑leadership, and strategic guidance on digital content business objectives at priority retailers.
• Collaborates with Marketing, Strategy & Planning, Advertising, and Online Marketing teams to develop marketing plans to drive eShop, awareness, visitation and conversion.
• Drives launch and growth strategy.
• Defines and ensures operational best practices to ensure quality experience of all digital initiatives.
• Initiates, plans and executes digital business strategies aligned with overall commercial goals.
• Leads the strategy and operational execution for thematic Nintendo marketing promotions at retail.
• Establish and manage goals, objectives and metrics for the function by identifying growth opportunities through data analysis, and market insights.
• Ensures an integrated approach that connects digital initiatives across distributors, merchants, retailers, and brand priorities for unified execution.
• Plays an integral part in formulating and supporting the development and implementation of the Acceleration of Digital Adoption initiative within the region as part of the bigger corporate plan.
• Contributes toward strategy and execution of annual roadmap, objectives, and goal (forecasting, retail promotional planning, % sales growth, etc.).
• Owns, manages, and executes key functional areas (merchandising, marketing, operations, analysis, innovation, etc.) for Nintendo's growing point of sale activation (POSA) cash and content.
• Leads the digital sales and marketing strategy and provides operational execution and maintenance for Nintendo's digital content at retail.
• Leads regional launch programs for new digital‑only content (e.g.…