Creative Intelligence Manager – Trend Spotter

We’re building a Frontier Marketing organization that stays ahead by spotting emerging trends, learning faster, and activating smarter to deliver measurable business outcomes. To drive this transformation, we’re seeking a trend spotter to contribute to Creative Intelligence, with a focus on identifying signals and trends that will contribute to our creative development and learning agenda. The Creative Intelligence Manager — Trend Spotter will closely partner with cross-functional teams, including Social, Campaign, Data Science, and Analytics, to uncover and highlight new trends and opportunities.

It’s ideal for someone who excels at detecting shifts in the market, enjoys organizing complex data, and is passionate about transforming insights into actionable learning loops that enable smarter, forward-thinking investments. Ultimately, this role’s contributions will help build a robust trend intelligence framework that keeps our campaigns fresh, relevant, and impactful.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

• Trend Spotting for Creative Intelligence and Campaign Development – Proactively identify and analyze emerging signals in culture, technology, and consumer behavior that can influence the direction of our creative efforts.
• Surface actionable insights that inform creative development and fuel our campaign strategies.
• Contribute to a continuous learning agenda, ensuring our marketing initiatives are both forward-thinking and responsive to rapid market and trend shifts.
• Collaborate with cross-functional teams to transform raw trends into strategic opportunities, mapping their potential impact on brand messaging, content formats, and audience engagement.
• Synthesize qualitative and quantitative data to enable the organization to make smarter, data-driven creative decisions, while also establishing feedback loops that accelerate our ability to test, learn, and iterate.
• Support Strategic Experimentation – Support test-and-learn portfolios across the Creative and Social Team, ensuring every experiment has a clear hypothesis, measurement framework, and feedback loop.
• Assist in quarterly and annual planning processes, surfacing learnings that inform future strategic bets.
• Enable Cross-Team Learning – Partner with Creative and Social leads to ensure insights are shared across teams and reused effectively.
• Support the development of playbooks and best practices libraries that scale high-performing work.
• What Success Looks Like:
• We never miss a relevant trend.
• Creative and Social work is consistently connected to market trends and customer insights.
• Teams have access to actionable insights that inform smarter creative investments. You’re known for your clarity, precision, and ability to turn complexity into scalable systems.

• Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 1+ year(s) integrated marketing, MARCOM (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
• OR equivalent experience
• Experience integrating campaign data, audience insights, and performance signals into creative decisions
• Demonstrated portfolio showcasing experience developing creative across channels and projects
• Experience managing projects across formats, timelines, and cross-functional teams
• Experience with AI tools and automation in creative workflows
• Experience collaborating with external agencies and aligning systems across organizations

• Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy,…