Principal Copywriter

We are seeking a strategic and experienced Principal Copywriter to support our client XBOX and preserve the voice of one of the most iconic brands in the gaming industry. This role will partner with Brand, Product, and Leadership teams to ensure the voice of the brand is consistent across a global audience. This role is suited for a seasoned copywriter with experience across product storytelling, messaging and naming, UX writing, building brand guidelines, best in class editorial practices.

The ideal candidate will bring a deep understanding of naming, messaging, and verbal identity, and will have a proven track record of scaling brand voice across platforms, products, and partner teams. This role requires someone who leads without direct influence across cross-functional alignment, drives clarity in complex environments, delivers high-impact messaging that resonates with global audiences, and thrives at the intersection of storytelling, systems thinking, and brand stewardship.

• Lead verbal strategy across XBOX’s ecosystem, including naming, messaging frameworks, and brand voice development.
• Drive copy execution for product launches, marketing campaigns, and platform experiences.
• Lead naming and messaging for high-profile products, services, and technology launches.
• Shape messaging for emerging platforms.
• Partner with product marketing, legal, geo-political, accessibility, and design teams to ensure messaging is aligned, inclusive, and future flexible.
• Develop scalable systems for content governance, including centralized messaging hubs and copy libraries.
• Build and maintain self-serve tools and resources to empower partner teams and streamline brand alignment.
• Be familiar with AI generative tools and have a policy on content restriction and usage guidance.
• Serve as a strategic thought partner to internal stakeholders, advocating for clarity, consistency, and creativity in all brand communications.
• Thrive in ambiguity, utilize messaging as a focusing factor for driving clarity across multidisciplinary partnerships.

• 6+ years of experience in copywriting, creative strategy, content strategy or brand communications, with a focus on consumer tech, gaming or entertainment or lifestyle brands in an agency or in-house environment.
• Proven leadership in naming, messaging, and verbal identity development.
• Strong understanding of accessibility, legal, geopolitical, and regulatory considerations in brand messaging.
• Proven experience managing complex cross-functional projects with multiple stakeholders.
• Highly skilled in building scalable systems for content management and partner enablement.
• Excellent written and verbal communication, collaboration, and presentation skills with peers and across multiple business teams, with an ability to forge partnerships at all levels.
• Familiarity with Microsoft 365 tools, Figma, and content design platforms.
• Bonus:
  Passionate about the XBOX brand and ecosystem of products and services and/or highly knowledgeable about the gaming industry.

• Astute writer with a systems mindset and a passion for storytelling.
• Collaborative and proactive, with a bias for clarity and action.
• Comfortable navigating ambiguity and driving alignment across teams.
• Committed to inclusion, accessibility, and brand integrity.
• Curious, adaptable, and always looking to raise the bar.
• Proven ability to think strategically, while maintaining great attention to detail, and internal quality control.
• Proven ability to thrive in organizations that constantly adapt and evolve based on business priorities.
• Highly organized – able to build, track, and execute tasks from start to finish independently under rapidly changing priorities.
• Proven ability to gracefully lead and self-manage…