Product Marketing Manager - Secure Data

Job d:

Location:

United States, Washington, Redmond Salary: USD $86,100 - $169,800 per year

Employment type:

Full-Time Work site: 3 days / week in-office

Role type:
Individual Contributor Travel:
Less than 25%
Profession:
Marketing Discipline:
Product Marketing Company:
Microsoft Overview As  AI reshapes how organizations create, share, and consume information, the ability to protect sensitive data and prevent its unintended exposure has emerged as one of the most critical challenges facing every enterprise. At Microsoft, we are committed to helping organizations secure AI to enable trustworthy AI transformation. This role sits at the center of that transformation, helping organizations build the trusted data foundation required to adopt AI securely, protect their most valuable assets, and enable innovation with confidence rosoft Security is looking for a Product Marketing Manager to join the Secure Data Solution Marketing team and lead marketing efforts for our practitioner audience, including driving usage of Purview, our data security product.

This role will connect the dots across the lower funnel, using customer and product signals to identify where users encounter friction, uncover the pathways that lead to successful adoption, and translate those insights into experiences that drive sustained usage. You will work across scale channels including trials, product-led growth (PLG), relationship marketing, in-product experiences, documentation, Tech Community, and practitioner engagement.

You’ll partner closely with Product, Engineering, and Marketing teams to identify high-impact usage opportunities, test new approaches, and build repeatable motions that help customers realize value faster. We’re looking for a customer-obsessed marketer to join our team of collaborative marketing members who are individually brilliant, love working with each other, take ownership, and embrace a growth mindset. The ideal candidate has deep customer empathy and is technically credible, with the ability to turn real customer challenges, deep product understanding into clear strategy and high-quality content.

They are both strategic and hands-on, and build trusted partnerships across product, engineering, sales, marketing, and leadership teams to drive alignment and results.

Responsibilities Drive usage across the customer journey. Identify opportunities to move customers from trial and initial engagement to deeper, sustained product usage across scale channels. Uncover the paths to adoption. Analyze customer behaviors and usage signals to identify friction, drop-off points, and the “golden paths” that correlate with successful adoption. Connect insights across channels. Bring together signals from trials, PLG, relationship marketing, Tech Community, practitioner engagement, and other customer touchpoints to develop an integrated view of the customer journey.

Turn insights into experiences. Translate customer and product insights into targeted experiences such as lifecycle email, in-product prompts, documentation, videos, technical content, webinars, and Tech Community AMAs. Test, learn, and optimize. Develop hypotheses, execute experiments, measure results, and continuously improve experiences based on customer behavior and performance data. Build repeatable usage motions. Codify successful experiments into scalable programs and playbooks.

Champion the practitioner. Develop a strong understanding of data security practitioners, their workflows, and the barriers that prevent them from realizing product value. Partner cross-functionally. Work with Product, Engineering, Field, Community, and Marketing stakeholders to translate customer insights into coordinated usage-driving programs. Measure business…