Principal Product Manager

** Overview*
* Microsoft is a company where passionate innovators come to collaborate, envision what can be and take their careers further. This is a world of more possibilities, more innovation, more openness, and the sky is the limit thinking in a cloud-enabled world.

Microsoft's Azure Data engineering team is leading the transformation of analytics in the world of data with products like databases, data integration, big data analytics, messaging & real-time analytics, and business intelligence. The products our portfolio include Microsoft Fabric, Azure SQL DB, Azure Cosmos DB, Azure PostgreSQL, Azure Data Factory, Azure Synapse Analytics, Azure Service Bus, Azure Event Grid, and Power BI.

Our mission is to build the data platform for the age of AI, powering a new class of data-first applications and driving a data culture.

The Databases organization delivers trusted, scalable operational AI ready databases that power application development across cloud, hybrid, and on premises environments. Our portfolio includes SQL, Azure Cosmos DB, Document DB, PostgreSQL, and MySQL, supporting developers as they build AI native applications and run critical workloads at global scale.

The SQL team is hiring a Principal Product Manager focused on PLG, developers and enabling customers to build applications end to end on Microsoft SQL from ground to cloud to Fabric. The ideal candidate uses data, telemetry, customer evidence, creativity, resolve, and believes in radical ownership. This high visibility role has the opportunity to help grow millions of net new developers building on SQL during the agentic era, and a ground floor opportunity for the database used by the majority of the fortune 500 globally, on premises, and multi-cloud.

We do not just value differences or different perspectives. We seek them out and invite them in so we can tap into the collective power of everyone in the company. As a result, our customers are better served.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

** Responsibilities*
* + Define and lead the product and growth strategy for Microsoft SQL, increasing developer acquisition, activation, retention, and conversion through self-service experiences that help customers move from idea to production faster.

+ Own the end-to-end free tier journey, including customer onboarding, activation, conversion, and measurement, ensuring the free offering serves as a scalable growth engine for Azure SQL adoption.

+ Drive growth across key developer entry points such as VS Code, SSMS, Git Hub, AI-assisted development experiences, and other self-service channels, partnering across teams to improve customer adoption and business outcomes.

+ Establish and optimize the measurement framework for product led growth, using experimentation, telemetry, customer research, and funnel analysis to identify opportunities and improve acquisition, activation, conversion, and retention.

+ Partner closely with engineering, design, data science, marketing, and field teams to deliver integrated growth initiatives that connect developer experiences, application creation, and Azure consumption.

+ Identify and incubate new growth opportunities, business models, and developer experiences that expand the Microsoft SQL ecosystem and strengthen long-term competitive differentiation.

+ Embody our culture ()  and values () .

** Qualifications*
* ** Required/

Minimum Qualifications:

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* + Bachelor's Degree AND 8+ years experience in product/service/project/program management or software development

+ OR equivalent experience.

** Other Requirements:*
* Ability to meet Microsoft, customer and/or government security screening requirements are required for this role. These requirements include, but are not limited to the following specialized security screenings:
Microsoft Cloud Background Check:

+ This position will be required to pass the Microsoft Cloud background check upon hire/transfer and every two years thereafter.

*
* Preferred Qualifications:

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* + Bachelor's Degree AND 12+ years experience in product/service/program management or software development OR equivalent experience.

+ 4+ years experience taking a product, feature, or…