Marketing AI & Automation Manager

The Marketing AI & Automation Manager analyzes and improves business processes across Secure Space Self Storage by designing, implementing, and governing AI-enabled workflows and integrated systems. This individual-contributor role has no direct reports and works under general supervision. The role evaluates operational needs and exercises independent judgment in selecting technical approaches, establishing workflow controls, and resolving complex process and integration issues within approved platforms, policies, and budgets.

Advise marketing leadership and business owners on automation opportunities that improve operating efficiency, data quality, and decision-making. Analyze needs, define requirements, compare alternatives, and recommend priorities based on business impact, cost, feasibility, and risk. The role owns solution design and delivery for workflows used across teams, including content operations, reputation management, campaign tracking, reporting, and internal processes. Marketing leadership retains strategy, budget approval, and final business-priority decisions;

the manager determines how approved objectives are achieved without step-by-step direction.

• Evaluates cross-functional processes, identifies root causes of inefficiency, and recommends whether to redesign, automate, retain, or discontinue a workflow based on operational impact, risk, and cost.
• Defines business and technical requirements with stakeholders; independently selects workflow architecture, data structures, integration methods, and tools within approved platforms and budgets. Recommends new platforms or expenditures with documented trade-offs for approval.
• Designs and implements content-production systems with the SEO Manager and other business owners, determining workflow stages, validation rules, human-review controls, publishing safeguards, and performance measures for briefs, drafting, auditing, and approved distribution.
• Analyzes reputation-management needs and designs review-intake, categorization, escalation, response-approval, and follow-up systems; recommends controls that improve responsiveness while preserving compliant human decision-making.
• Evaluates and redesigns internal processes such as print-material requests, purchasing approvals, fulfillment handoffs, task routing, and recurring reporting; determines automation logic and exception controls within established business policies.
• Advises campaign and partnership owners on scalable execution and measurement approaches; designs ownership, handoff, tracking, and reporting frameworks for approved marketing initiatives without assuming ownership of marketing strategy.
• Determines alert logic and investigation criteria for ranking changes, lead trends, reputation issues, and system failures; evaluates false positives and business impact and recommends corrective priorities to the responsible business owners.
• Designs and implements integrations among CRM, call-tracking, content, reporting, and project-management systems; establishes field mappings, data-validation rules, location identifiers, campaign tags, and reconciliation controls.
• Analyzes data quality and measurement gaps affecting calls, inquiries, reservations, move-ins, and revenue reporting; recommends improvements and explains attribution limitations to support informed business decisions.
• Owns testing, rollout, monitoring, and ongoing improvement of new and existing AI and automation systems within the role's scope. Independently diagnoses failures, determines recovery and corrective actions, and pauses or rolls back unsafe workflows within established incident procedures; escalates material security, compliance, budget, or business-policy issues.
• Establishes solution-level access, credential, logging, and human-approval controls consistent with company policy; evaluates implementation risks and recommends safeguards before deployment. Business owners retain approval of publishing, spending, customer responses, and other sensitive actions.
• Maintains a prioritized automation roadmap for leadership review, documents design decisions and operating procedures, trains users, and evaluates adoption, net time savings, reliability, turnaround time, and ongoing costs. Recommends enhancements or retirement of systems that do not deliver sufficient value.
• Establishes and applies workflow-design, documentation, testing, and change-management standards for AI and automation systems within the…