Marketing Manager

Direct message the job poster from GS2 | B Corp™

Regional Marketing Manager - Upway

• Are you interested in taking ownership of the West Coast marketing strategy with full autonomy to deliver?
• Do you have a passion for brand building high-growth, mission-driven scale ups who are positively disrupting?
• Are you ready to join a Sequoia-backed business with ambitious growth plans and $60M in fresh Series C funding?

If so, look no further...

A rare and high-impact position has arisen for a Regional Marketing Manager to join Upway, a fast-scaling leader in the circular economy focused on making electric mobility affordable and sustainable.

Reporting to the Head of Marketing, you will be the driving force behind Upway’s regional presence, managing everything from localized brand awareness to high-performance customer acquisition strategies.

Why the Regional Marketing Manager position is something you should apply for:

• Local Marketing & Brand Building: Own and execute California-specific marketing initiatives aligned with national strategy, building Upway into a locally relevant and recognizable brand across CA.
• Rapid Career Trajectory: As a key hire in a venture-backed, expanding organization, you will have significant influence over how the brand scales across new territories.
• Collaborative Innovation: You will work closely with cross-functional teams, including Operations, Supply Chain, and Global Marketing, to ensure a seamless customer journey.

The successful Regional Marketing Manager will:

• Bring a proven track record in regional marketing or brand management, ideally with proven success in driving demand in a consumer-focused environment.
• Possess a data-driven mindset, comfortable using analytics to measure campaign ROI and optimize marketing spend across multiple channels.
• Demonstrate exceptional communication skills, with the ability to adapt global brand messaging to resonate with diverse local audiences.
• Show a high degree of personal resilience and flexibility, thriving in the "fast-paced" and "dynamic" nature of a startup environment.

In return the successful individual will receive an attractive compensation package consisting:

• Competitive base salary reflecting the seniority of the role
• Performance-based bonus / Short-Term Incentive Plan (STIP)
• Generous annual leave allowance plus a Christmas closure period
• Plus much more

If this could be of interest, please apply now through our retained partners and ESG / sustainability executive search organisation GS2 Partnership, or reach out to Tyler at

• Mid-Senior level

• Full-time

• Strategy/Planning, Project Management, and Marketing
• Industries:
  Ground Passenger Transportation, Retail Appliances, Electrical, and Electronic Equipment, and Internet Marketplace Platforms

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