Manager, Digital Monetization & Affiliate Strategy

Manager, Digital Monetization & Affiliate Strategy

2 days ago – Be among the first 25 applicants

The World Poker Tour (WPT) is the premier name in internationally televised gaming and entertainment. We are looking for a data-driven Digital Marketer to unlock the full potential of our media assets. In this role you will bridge WPT’s massive audience (TV & Web) and our gaming products, primarily monetizing  and our TV content by optimizing the conversion funnel for our sister site,
ClubWPT Gold
. You won’t just manage content; you will manage yield, treating WPT’s media site as a high‑performance affiliate and ensuring every article, banner, and TV spot drives maximum player acquisitions.

$60,000.00/yr – $/yr

• Website Monetization & Conversion Rate Optimization (CRO) – Take ownership of the  traffic funnel, analyze user behavior to identify high‑intent pages, and implement strategies to convert readers into ClubWPT Gold sign‑ups.
• Strategically manage on‑site inventory (banners, in‑text links, pop‑ups, widgets) to maximize CTR and conversion value without degrading the user experience.
• Conduct A/B tests on landing pages, CTA placement, and creative assets to improve affiliate performance.
• Content Strategy for Acquisition – Collaborate with the editorial team to develop commercial content (e.g., “How to Play,” “Strategy Guides,” “Poker Room Reviews”) that ranks for high‑intent keywords and drives traffic directly to ClubWPT Gold.
• Ensure all SEO efforts align with monetization goals, balancing high‑traffic keywords with high‑conversion keywords.
• TV‑to‑Digital Integration – Develop digital catch‑nets for our TV audience and funnel linear TV viewers (via QR codes, vanity URLs, and second‑screen experiences) into the digital ecosystem.
• Create specific landing pages that align with current TV broadcasts to ensure message continuity and higher conversion rates.
• Analytics & Reporting – Track, measure, and report on the performance of WPT traffic sent to ClubWPT Gold.
• Monitor key metrics: impressions, CTR, conversion rate, cost per acquisition (internal equivalent), and player value.
• Manage affiliate tracking links and attribution to ensure data accuracy between the media site and the poker platform.

• 3–5+ years in Digital Marketing, specifically within Affiliate Management, Media Buying, or Publisher/Site Monetization.
• Experience in iGaming, Poker, Sports Betting, or a similar high‑compliance, high‑transaction industry is strongly preferred.
• The “Publisher” mindset: understanding how large media sites monetize traffic and distinguishing between a standard blog post and a high‑converting affiliate review.
• Technical skills: proficiency with Google Analytics (GA4), Word Press (or similar CMS), and Affiliate Tracking Software; basic HTML/CSS knowledge for tracking code implementation is a plus.
• Data‑driven: making decisions based on spreadsheet data, not gut feeling; living in metrics of CTR and conversion %.

• Be part of a team shaping the future of online poker and casino gaming.
• Work with a global team of passionate gaming professionals.
• Opportunity to take true ownership of a product with massive reach.

If you are excited to be part of a fast‑growing team that is redefining the online gaming experience, we would love to hear from you. Join us at The World Poker Tour and help shape the future of gaming innovation!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.