SVP, Publishing - EA Entertainment

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

EA Entertainment is home to some of the world’s most celebrated storytelling, action, and immersive entertainment franchises. As the Senior Vice President of EA Entertainment Publishing, reporting to the Chief Publishing Officer, you will set the vision and operating model for how these franchises come to market, grow, and evolve across their life cycles.

This role blends creative excellence, commercial rigor, and enterprise systems thinking. You will architect the publishing framework for EA Entertainment — unifying global strategy, brand and franchise marketing, commercial operations, insights, and player engagement under a cohesive publishing system that drives scale, agility, and long-term franchise health.

Partnering deeply with studio leadership, central teams, and regional markets, you will build and evolve the capabilities, tools, and operating structures that fuel growth across platforms, business models, and audiences. You will ensure EA Entertainment’s publishing engine not only delivers world‑class go‑to‑market execution today, but also anticipates and designs for the future of player behavior, live services, and entertainment experiences.

This is a rare opportunity to define how EA Entertainment inspires players, unlocks commercial performance, and shapes the future of play.

What You’ll Do

Strategic Leadership & Franchise Growth

Lead the end‑to‑end global publishing strategy for EA Entertainment across marketing, commercial operations, communications, franchise management, and integrated planning.

Develop long‑range portfolio strategies across products, platforms, and experiences — connecting content, business models, and player ecosystems.

Identify emerging trends in players, technology, platforms, and markets; translate insight into actionable growth strategies and scalable publishing systems.

Serve as the senior publishing partner to EAE studio leadership, aligning creative ambition, franchise narrative, and commercial outcomes.

Champion the evolution of EAE’s publishing system — integrating creative, commercial, operational, and intelligence capabilities to drive cohesive execution across franchises and regions.

Consumer & Commercial Growth

Lead development of player growth, engagement, and retention strategies built on unified data and insights platforms.

Use data‑driven intelligence to optimize audience acquisition, ongoing engagement, monetization, and portfolio performance across the player lifecycle.

Drive revenue growth, profit optimization, and market expansion by aligning demand levers, pricing, live service strategy, and global go‑to‑market planning.

Partner with commercial, finance, and forecasting teams to establish enterprise‑aligned business planning and performance management practices.

Marketing Strategy, Franchise Storytelling & Execution

Oversee global brand positioning and breakthrough creative strategies that bring EA Entertainment franchises to life across channels, communities, and geographies.

Architect scalable marketing frameworks and campaign systems that empower franchise teams while unifying enterprise capabilities and shared insights.

Guide creative storytelling that connects deeply with global audiences, ensuring brand clarity, narrative cohesion, and cultural relevance.

Strengthen operational excellence by integrating data, automation, and AI‑driven personalization into go‑to‑market and live service execution.

Build scalable, cross‑functional systems, teams, and processes that unify central and regional functions into a connected publishing operating model.

Lead transformation initiatives that simplify structures, accelerate decision‑making, and create clarity across creative, commercial, and operational workflows.

Partner across Platform, Studio, and Central functions to embed enterprise capabilities — ensuring consistency,…