Financial Planning & Analysis Manager - Go To Market

About the Role:

Pub Matic is a fast-growing advertising technology company powering programmatic buying, audience activation, and measurement across CTV, display, video, and retail media. We are seeking an experienced GTM Finance Manager to join our growing finance team in Redwood City, CA. Reporting to the Associate Director of GTM Finance, this key contributor will build annual budgets, manage monthly rolling forecasts, and provide decision support through financial analyses to optimize our strategic investments. The

Manager is responsible for aggregating data and turning it into information to support critical decision-making processes.  As Finance Manager, Go-to-Market (GTM), you will be the dedicated finance partner to our Sales, Customer Success, and Marketing organizations. You will own the financial planning, performance analysis, and commercial decision support that drive revenue growth from our buy-side (DSP, agency, advertiser) and sell-side (SSP, publisher, curation) businesses, as well as data and managed-service product lines.

The successful candidate will be comfortable working with large data sets, data flows, cohort analysis, net revenue retention and regression analyses, as well as other financial modeling techniques. They will quickly familiarize themselves with Pub Matic’s business, associated metrics, and support business decisions with a track record of sound business judgment.  What You'll Do:

GTM Planning & Forecasting Help drive and update the Monthly and Quarterly Revenue Forecast and Annual Strategic Plan processes Identify and highlight business risks and opportunities - specific to revenue Improve sales and business processes through the development and implementation of key metrics, dashboards, and automated tools Build detailed financial models that track and analyze functional costs and their impact on the company’s overall performance Work across Finance and Business teams to support the Long-Term Strategic Planning and Budget processes Build positive and deep business partner relationships across the organization Own the annual plan, quarterly reforecasts, and weekly pipeline-to-revenue bridges for Sales, CS, and Marketing.

Performance Analysis & Reporting Analyze advertiser and publisher cohort behavior, spend concentration, and supply-path economics. Build self-service dashboards in partnership with Data/BI on top of Salesforce, the ad server/DSP logs, and the data warehouse. Buy-Side & Sell-Side Economics Partner with buy-side leadership on advertiser and agency economics: working media vs. fees, DSP take-rate, agency rebates, MSA tiers, minimum spend commitments, and managed-service margin.

Partner with sell-side leadership on publisher economics: SSP take-rate, revenue share, supply-path optimization (SPO) impact, curation/marketplace deal economics, and ad-quality/MFA risk on yield. Process, Controls & Systems Improve the GTM data stack:
Salesforce, BI tools:
Looker/Tableau, AI tools:
Claude, ChatGPT Adaptive, Anaplan etc. Sales Ops Support & Pipeline Management Support annual territory design and account segmentation analysis (whitespace, TAM coverage by rep/region) in partnership with GTM Sales leadership."Own pipeline hygiene metrics (coverage ratios, stage conversion rates, aging deals, slippage analysis) and flag anomalies to GTM Sales leadership.

Partner with Sales Ops/Rev Ops on Salesforce field governance, opportunity stage definitions, and data quality standards that feed financial forecasts.

Help define and maintain a single source of truth for bookings vs. revenue recognition definitions across Finance and Sales Ops.

Who You Are :

Required 5–8 years of progressive FP&A, investment banking, consulting, or corporate finance experience,…