Sessional Lecturer BUS ; Promotional Marketing Strategy; Winter

Position: Sessional Lecturer BUS 414 001 (Promotional Marketing Strategy) - Winter 2027

Position Summary

The Hill Levene School of Business at the University of Regina invites applications for one Sessional Lecturer to teach the following in person course during the Winter 2027 semester:
BUS 414 – Promotional Marketing Strategy
This course addresses the art of designing a strategic communications plan that integrates all aspects of the promotional mix. Advertising, public relations, digital media, word of mouth, direct marketing, and sales promotion are all part of the analysis and discussion. Creative messaging and media planning are explored to maximize effective and efficient use of company resources in reaching the intended target audience.

The Winter 2027 semester class period is from January 6, 2027 to April 12, 2027 with the final exam period running from April 15 to 28, 2027. Maximum enrollment for this course is 48 and a Teacher Assistant may be provided if requested and available. Please note that receiving a TA is not guaranteed and applicants should be prepared to teach without a TA.
Expectations for Sessional Lecturers include, but aren’t limited to, the following:

Preparing the course outline, designing relevant assignments, evaluating and grading student work, and submitting student grades on time;

Teaching course content that follows the course description, established learning objectives, and university academic guidelines;

Delivering 13 2.75-hour lectures throughout the semester (unless otherwise discussed with the Associate Dean);

Encouraging and maintaining a safe and collaborative classroom environment;

Providing regular support to students on course work as required before and after each class, during office hours, and as required by students;

Meeting all submission deadlines as outlined by the Hill School of Business;

Consulting with the Associate Dean (Undergraduate Programs) on academic or student-related matters as needed; and

Other duties as assigned.

All faculty members in the Hill Levene School of Business are expected to support our mission: “Through innovative and impactful business education and research, we provide transformative experiential learning, foster equity, diversity, and inclusion, and create local and global impact, preparing our students for meaningful careers and contributions to society.”

To learn more about the Hill Levene School of Business, please :

Position Requirements The ideal candidate will possess the following qualifications:

Graduate and/or PhD/doctorate degree in a discipline relevant to the course subject area (note that a bachelor’s degree coupled with relevant professional business experience may also be considered);

Recent and significant professional experience relevant to the course subject area;

A marketing designation is considered an asset for example Chartered Marketer (CM), Registered Professional Marketer (RPM);

Superior communication skills (both written and verbal);

Strong organizational skills and attention to detail with respect to academic reporting; and

Recent teaching experience in a post-secondary environment considered an asset.