General Manager, Entertainment

ABOUT APPLY DIGITAL

Apply Digital is a global agentic customer experience partner, client-obsessed and built for a new era of client services. We bring together consumer and entertainment industry expertise and elite talent to connect strategy, agentic experiences, technology, and data for the world's most ambitious organizations. With the agility to move fast and the experience to deliver with precision, Apply Digital works with clients like Arc'teryx, NFL, NBA, Lululemon, and Kraft Heinz.

Apply Digital is hybrid/remote friendly. The preferred candidate should be based in North America and able to collaborate with teams across ET, PT and GMT time zones.

Apply Digital is investing in deep industry leadership to drive the next phase of growth. As General Manager, Entertainment, you will be a CEO-reporting executive with full accountability for revenue performance in the Entertainment vertical globally — spanning media, streaming, gaming, live entertainment, sports, and adjacent sectors.

This is a rare combination of commercial leadership and market authority. You will own the global revenue number, shape go-to-market strategy, and serve as Apply Digital's most visible voice in the Entertainment space. Critically, you will bring an advanced, practitioner-level perspective on the impact of AI — and guide both clients and internal teams on how autonomous, agentic customer experiences are reshaping Entertainment.

You will work in close partnership with regional Managing Directors (NA, EMEA and Lat Am) who own local market execution, providing strategic direction, deal support, and arena-level coordination.

• Own and drive global revenue growth targets for the Entertainment verticals.
• Develop and execute go-to-market strategy for the Entertainment market in partnership with regional Managing Directors.
• Set annual and multi-year revenue plans presented to the CEO; maintain transparent progress reporting.
• Identify and prioritize high-value opportunities across media, streaming, gaming, live events, sports, and adjacent segments.
• Build and sustain C-suite client relationships that generate pipeline, deepen partnerships, and position Apply Digital as the trusted transformation partner of choice.
• Act as executive sponsor for marquee Entertainment client engagements.
• Engage and strengthen relationships with Apply’s partners, specifically our Google Cloud alliance.

• Lead the Entertainment market operating model — defining how commercial, delivery, and capability teams work together.
• Partner with regional Managing Directors to align strategy with local execution, removing barriers and amplifying success.
• Influence resource allocation and investment decisions to prioritize Entertainment growth initiatives.
• Develop, mentor, and inspire a high-performing team culture oriented around client value, growth, and continuous innovation.
• Represent Entertainment in executive leadership forums, shaping organizational priorities and investment.

• Serve as Apply Digital's recognized external voice in the Entertainment industry — sought after for speaking engagements, panels, and media commentary.
• Maintain deep command of Entertainment trends including streaming economics, audience fragmentation, IP monetization, gaming growth, and the convergence of physical and digital experiences.
• Translate market signals into clear strategic direction for internal teams and clients.
• Author or contribute to point-of-view materials, whitepapers, and market perspectives that build Apply Digital's credibility.
• Maintain ongoing relationships with industry analysts, studios, platforms, publishers, leagues, and ecosystem partners.

• Champion Agentic AI adoption across Entertainment client engagements — educating clients on the strategic and operational implications of autonomous, AI-driven systems.
• Guide Apply Digital's delivery organization in building Agentic Experience capabilities relevant to Entertainment: autonomous content recommendation, AI-driven production workflows, intelligent audience engagement, and…