Digital Experience Specialist

Brandt is looking for a creative, analytical, and strategic Digital Experience Specialist to join our in office team in Regina, SK. This role is responsible for helping shape and improve the overall digital customer experience across Brandt’s websites. The position combines website content management, UX and UI thinking, digital marketing support, analytics, SEO, customer journey optimization, and website strategy to support business goals and improve user engagement.

The Digital Experience Specialist works closely with web, design, content, marketing, and development teams to create effective digital experiences that support campaigns, lead generation, customer journeys, and Brandt’s broader online presence. This role is currently heavily involved in a large scale enterprise website transformation initiative. Alongside digital strategy and experience optimization work, the position also includes hands on participation in page creation, content organization, CMS implementation, testing, and supporting the rollout of new website experiences across multiple business areas.

This role reports to the Manager of Web Content.

Duties and Responsibilities

Create, manage, and optimize website content, layouts, templates, and page structures across large scale enterprise websites

Collaborate on website design systems, templates, standards, and user experience improvements to ensure consistency across the digital experience

Improve website usability, accessibility, responsiveness, and overall customer experience

Contribute ideas and recommendations during digital strategy, website planning, campaign, and performance discussions

Analyze website performance, customer journeys, user behavior, and engagement trends to identify opportunities for improvement

Support campaign execution by ensuring digital marketing initiatives, landing pages, forms, tracking, and customer flows are properly implemented and measured

Create and implement personalization, persona, and customer journey strategies across digital touchpoints

Conduct keyword research and support SEO initiatives, including on page optimization, technical SEO improvements, metadata management, internal linking, and content strategy

Work closely with content creators, designers, developers, and stakeholders to deliver effective website experiences

Help manage website product information, marketing content, promotions, and business updates to ensure content remains accurate and current

Support ongoing website rollout efforts, including page creation, content migration, CMS configuration, QA, and launch preparation activities

Support data driven website optimization initiatives using analytics, testing, customer insights, and performance metrics

Participate in website QA, testing, troubleshooting, and continuous improvement efforts

Work within CMS platforms to create and manage web pages, components, layouts, and digital experiences

Support structured content, taxonomy, and website organization efforts across enterprise websites

Contribute to digital experience planning and help identify opportunities without requiring heavily prescriptive direction

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