Senior Marketing Data Analyst to Salesforce Marketing Cloud; SFMC Marketing Analytics initiative Job Regina area,Saskatchewan Canada

Position: Senior Marketing Data Analyst to support the Salesforce Marketing Cloud (SFMC) Marketing Analytics initiative

Our client is seeking a Senior Marketing Data Analyst to support the Salesforce Marketing Cloud (SFMC) Marketing Analytics initiative

Join a key data and analytics initiative within a high-profile public sector environment focused on strengthening marketing data quality, governance, and analytical usability. This role supports the transition to Salesforce Marketing Cloud by evaluating data sources, documenting requirements, and ensuring marketing data accuracy across reporting and campaign execution. The successful candidate will work cross-functionally to align business and technology stakeholders on data governance and operational readiness.

This engagement represents a priority initiative within the client’s data modernization program.

Contract, Ottawa, Remote

Responsibilities

Analyze marketing and customer data to identify patterns, completeness, and quality concerns impacting campaign execution and reporting

Profile datasets and document business rules, definitions, and data requirements

Collaborate with business and technical stakeholders to clarify data sources, flows, and governance priorities

Support development of marketing data governance documentation and practical reporting artefacts

Validate data structures and support issue resolution ensuring consistency across SFMC data environments

Contribute to alignment of business, analytics, and technology teams on marketing data deliverables and improvements

Must Haves

Security clearance at the Reliability level

Minimum 2 years performing data analysis and data profiling using SQL and Python to assess quality, completeness, and reporting needs

Proficiency in data governance and data quality management
, including data standards, stewardship, ownership models, issue resolution, and governance processes

Requirements gathering and documentation for data, reporting, and business processes across cross-functional teams.

Ability to work with stakeholders across business, operations, analytics, and technology teams to translate governance needs into practical deliverables

Knowledge of marketing / CRM / contact data domains, including governance of customer and marketing data elements.

Understanding of data platform and governance tooling such as Microsoft Purview, enterprise data platforms/catalogues (Azure, Snowflake), and data management frameworks.

Nice to Have

Prior work on SFMC implementation in a Data capacity