Paid Media Specialist

Service Titan is the leading all-in-one software platform powering the trades. We’re on a mission to be the world’s most impactful vertical SaaS company, obsessed with building software that enables contractors to be successful and focus on what matters most so they can achieve the extraordinary. We're seeking a highly skilled Paid Media Specialist to join the performance marketing team.

This individual will work closely with marketing channel owners and our account-based marketing leads to optimize campaigns that drive both inbound pipeline and strategic account penetration. The specialist will be a key player in bridging the gap between broad-market performance and high-touch, account-specific targeting.
** What you'll do:
*** Assist channel managers in the development, implementation, and optimization of paid media campaigns across our brand portfolio within dedicated ABM platforms (e.g., 6sense, Meta, Linked In).
* Coordinate and execute paid media strategies designed for SMB, mid-market, and enterprise account lists, ensuring consistent messaging across the buyer journey for our highest-value prospects.
* Maintain first-party and third-party audience segments and orchestration based on account-intent triggers with a focus on AI-enabled tactics e.g. real-time lead scoring.
* Analyze media performance via CRM and ABM tools to identify trends in account engagement and pipeline influence, inclusive of both ABM and evergreen campaigns.
* Collaborate with creative services to tailor ad copy and assets for specific personas or industry verticals (HVAC, Plumbing, Electrical) to maximize engagement and account-level conversion.
** What you'll bring:
*** Bachelor's degree in Marketing, Advertising, or a related field.
* 1-2 years of experience in performance marketing, with a focus on paid search, paid social or programmatic advertising.
* Expert-level knowledge of at least one paid media platform (Google, Meta, etc.)
* Strong analytical skills and some experience with data analysis tools such as Google Analytics or Tableau.
* Excellent written and verbal communication skills.
* Experience with A/B testing and campaign optimization techniques.
* Experience in B2B marketing is a plus.
** Be Human With Us:
** Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving.

We’re in this together. Come be human, with us.
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* What We Offer:

** When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:
* ** Flextime, recognition, and support for autonomous work:
** Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
* ** Holistic health and wellness benefits:
** Company-paid medical, dental, and vision for you and your dependents, RSP match, and an employee assistance program.
* ** Support for Titans at all stages of life:
** Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more.
** Our Commitment to Inclusion:
** At Service Titan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. Service Titan is an equal opportunity employer. We do not discriminate against employees based on race, colour, religion, creed, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical…