Supervisor, Marketing

As a community-owned service co-operative dedicated to providing exceptional communications and entertainment services and unique opportunities for local expression, Access Communications is proud to work with the people of Saskatchewan. As a key member of the Marketing team, the Supervisor, Marketing is responsible for helping deliver on the objectives within the strategic marketing plan for the organization. Serves as the subject matter expert in marketing-related activities through various channels with the objective of increasing brand equity and driving long-term profitable sales.

• Develop, recommend, and/or implement department operational plans in alignment with corporate strategic plans.
• Develops and promotes branding initiatives consistent with corporate business goals and objectives through market research, competitive analysis, and other means.
• Initiates research, development, and implementation of new marketing programs for Commercial Business and Residential products, working collaboratively with the internal Marketing team and third-party creative and media agencies to develop and execute effective marketing initiatives, including direct mail, corporate sales, Internet marketing, conventions, workshops, advertisements, sales tools, and other initiatives.
• Oversee the development and implementation of marketing plans for specific products and services, including Access Now.
• Monitors and manages the Marketing department budget, including identifying budget and purchasing requirements; monitors expenses against budget allocations and reports on variances.
• Identifies and implements process improvement opportunities to enhance marketing efficiency and effectiveness.
• Monitors emerging marketing trends and technologies; assess their potential impact on the company’s marketing strategies and makes recommendations accordingly.
• Collaborates cross-departmentally with senior leaders and teams across the organization, including Sales, Community Engagement, Communications, Regional Management, IT, Finance, Human Resources, and other departments, to align marketing initiatives with broader company objectives.

• Collaborates with creative teams (designers, writers, editors) to develop a creative platform and implement marketing programs and promotional materials to increase awareness, build relationships, and advance the brand.
• Ensures all products, services, and other offerings conform to brand identity; conducts ongoing brand management.
• Monitors, evaluates, and reports on competitor activities; makes recommendations based on findings/opportunities discovered.
• Develops and delivers awareness and communication campaigns on new products and promotions for all staff.
• Advises on the selection of and maintains effective working relationships with external agencies, vendors, contractors, writers, designers, and other partners supporting marketing, product, brand, and revenue objectives.
• Prepares and delivers reports on the status of marketing programs and initiatives.
• Designs and attends relevant trade show and convention appearances to build relationships and promote the organization’s initiatives.
• Manages and optimizes digital marketing channels (e.g., social media, SEO/SEM, email marketing) to enhance brand visibility and engagement.
• Leverages analytics and data insights to measure and optimize the performance of marketing campaigns.

• Conducts and analyzes customer research to gain insights into demographics, psychographics, and behaviors, ensuring marketing efforts are tailored effectively.
• Develops targeted…